Roya Rahimi – författare

This innovative and timely book critically explores ethical and governance issues and debates relating to the use of Artificial Intelligence (AI) in the hospitality and tourism industries.The hospitality and tourism sectors are at the forefront of technological advancements, with AI playing a pivotal role in transforming customer engagement, operational strategies, and decision-making processes. Recent innovations, particularly in generative AI applications such as chatbots, content creation, and predictive analytics, have revolutionised how services are delivered and experienced. However, these advancements come with ethical challenges, including privacy concerns in personalised marketing, biases in decision-making algorithms, the lack of transparency in AI-driven processes, issues of equity, diversity, and inclusion, and disparities that perpetuate systemic biases. The book aims to help businesses, researchers, and policymakers tackle these challenges and adopt responsible AI practices.This important and topical volume offers academics, researchers, and policymakers an interdisciplinary exploration of the ethical complexities of AI in the tourism and hospitality industries and strategies to foster inclusivity and mitigate these issues.

This innovative and timely book critically explores ethical and governance issues and debates relating to the use of Artificial Intelligence (AI) in the hospitality and tourism industries.The hospitality and tourism sectors are at the forefront of technological advancements, with AI playing a pivotal role in transforming customer engagement, operational strategies, and decision-making processes. Recent innovations, particularly in generative AI applications such as chatbots, content creation, and predictive analytics, have revolutionised how services are delivered and experienced. However, these advancements come with ethical challenges, including privacy concerns in personalised marketing, biases in decision-making algorithms, the lack of transparency in AI-driven processes, issues of equity, diversity, and inclusion, and disparities that perpetuate systemic biases. The book aims to help businesses, researchers, and policymakers tackle these challenges and adopt responsible AI practices.This important and topical volume offers academics, researchers, and policymakers an interdisciplinary exploration of the ethical complexities of AI in the tourism and hospitality industries and strategies to foster inclusivity and mitigate these issues.

The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as:•An introduction to and conceptualization of the sharing economy;•National culture and the sharing economy;•Big data and digital marketing in the sharing economy;•The future of mobility according to Uber;•Rethinking tourism models in the era of the sharing economy;It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.

Smart cities are cities which use different types of electronic methods and sensors to collect data. The gathered information and data is then used to manage assets, resources and services efficiently to improve the operations across the city. This book provides a new insight for the current issues and opportunities in smart cities and related concepts in the next generation of urban evolution. The smart cities of tomorrow engage locals, visitors, governments and businesses in the intelligent, collaborative and connected ecosystem. To this end, the goal of this book is to provide better understanding of city services but also enhancing and evaluating the local and visitor experience and city decision-making processes by creating livable environments and business solutions. With international contributions from well-respected and international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities. Via academic research and international case studies, it discusses issues such as:•Smart tourists in smart cities•The evolution of the smart city•Smart trends in the tourism and hospitality industry•Smart sports in smart cities•Creating a smart tourist destinations•What does it mean for the locals – the smart city as a proposal to improve the quality of life of residents

Artificial Intelligence (AI) in Tourism, Hospitality and Event: Revolutionising Experiences provides in-depth insights, practical examples, and best practices tailored specifically for professionals and academics in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. This industry-specific focus makes it a valuable resource that explains and harnesses the power of AI in the context of tourism and hospitality. •A comprehensive resource that combines theoretical knowledge with practical relevance. •Covers a vast overview of AI applications, encompassing various subtopics such as personalized recommendations, chatbots, revenue management, and destination management. •Includes dedicated sections with real-world case studies showcasing successful AI implementations in the industry. •Analyses the lessons learned from AI-driven projects and identifies best practices and strategies that can be adopted in the industry. •Offers practical recommendations for and from industry professionals on harnessing the power of AI in their businesses. With an experienced team of contributors from both academia and industry, each chapter is written in a user friendly style with pedagogic features such as chapter objectives, vignettes and real life case studies and summaries.

Artificial Intelligence (AI) in Tourism, Hospitality and Event: Revolutionising Experiences provides in-depth insights, practical examples, and best practices tailored specifically for professionals and academics in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. This industry-specific focus makes it a valuable resource that explains and harnesses the power of AI in the context of tourism and hospitality. •A comprehensive resource that combines theoretical knowledge with practical relevance. •Covers a vast overview of AI applications, encompassing various subtopics such as personalized recommendations, chatbots, revenue management, and destination management. •Includes dedicated sections with real-world case studies showcasing successful AI implementations in the industry. •Analyses the lessons learned from AI-driven projects and identifies best practices and strategies that can be adopted in the industry. •Offers practical recommendations for and from industry professionals on harnessing the power of AI in their businesses. With an experienced team of contributors from both academia and industry, each chapter is written in a user friendly style with pedagogic features such as chapter objectives, vignettes and real life case studies and summaries.

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors.

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.