Roya Rahimi – författare
Visar alla böcker från författaren Roya Rahimi. Handla med fri frakt och snabb leverans.
19 produkter
19 produkter
E-bok
PDF, Engelska, 2026727 kr
Läs direkt efter köp
This innovative and timely book critically explores ethical and governance issues and debates relating to the use of Artificial Intelligence (AI) in the hospitality and tourism industries.The hospitality and tourism sectors are at the forefront of technological advancements, with AI playing a pivotal role in transforming customer engagement, operational strategies, and decision-making processes. Recent innovations, particularly in generative AI applications such as chatbots, content creation, and predictive analytics, have revolutionised how services are delivered and experienced. However, these advancements come with ethical challenges, including privacy concerns in personalised marketing, biases in decision-making algorithms, the lack of transparency in AI-driven processes, issues of equity, diversity, and inclusion, and disparities that perpetuate systemic biases. The book aims to help businesses, researchers, and policymakers tackle these challenges and adopt responsible AI practices.This important and topical volume offers academics, researchers, and policymakers an interdisciplinary exploration of the ethical complexities of AI in the tourism and hospitality industries and strategies to foster inclusivity and mitigate these issues.
E-bok
Engelska, 2026727 kr
Läs direkt efter köp
This innovative and timely book critically explores ethical and governance issues and debates relating to the use of Artificial Intelligence (AI) in the hospitality and tourism industries.The hospitality and tourism sectors are at the forefront of technological advancements, with AI playing a pivotal role in transforming customer engagement, operational strategies, and decision-making processes. Recent innovations, particularly in generative AI applications such as chatbots, content creation, and predictive analytics, have revolutionised how services are delivered and experienced. However, these advancements come with ethical challenges, including privacy concerns in personalised marketing, biases in decision-making algorithms, the lack of transparency in AI-driven processes, issues of equity, diversity, and inclusion, and disparities that perpetuate systemic biases. The book aims to help businesses, researchers, and policymakers tackle these challenges and adopt responsible AI practices.This important and topical volume offers academics, researchers, and policymakers an interdisciplinary exploration of the ethical complexities of AI in the tourism and hospitality industries and strategies to foster inclusivity and mitigate these issues.
Häftad, Engelska, 2026
648 kr
Skickas inom 10-15 vardagar
This innovative and timely book critically explores ethical and governance issues and debates relating to the use of Artificial Intelligence (AI) in the hospitality and tourism industries.The hospitality and tourism sectors are at the forefront of technological advancements, with AI playing a pivotal role in transforming customer engagement, operational strategies, and decision-making processes. Recent innovations, particularly in generative AI applications such as chatbots, content creation, and predictive analytics, have revolutionised how services are delivered and experienced. However, these advancements come with ethical challenges, including privacy concerns in personalised marketing, biases in decision-making algorithms, the lack of transparency in AI-driven processes, issues of equity, diversity, and inclusion, and disparities that perpetuate systemic biases. The book aims to help businesses, researchers, and policymakers tackle these challenges and adopt responsible AI practices.This important and topical volume offers academics, researchers, and policymakers an interdisciplinary exploration of the ethical complexities of AI in the tourism and hospitality industries and strategies to foster inclusivity and mitigate these issues.
Inbunden, Engelska, 2026
2 511 kr
Skickas inom 10-15 vardagar
This innovative and timely book critically explores ethical and governance issues and debates relating to the use of Artificial Intelligence (AI) in the hospitality and tourism industries.The hospitality and tourism sectors are at the forefront of technological advancements, with AI playing a pivotal role in transforming customer engagement, operational strategies, and decision-making processes. Recent innovations, particularly in generative AI applications such as chatbots, content creation, and predictive analytics, have revolutionised how services are delivered and experienced. However, these advancements come with ethical challenges, including privacy concerns in personalised marketing, biases in decision-making algorithms, the lack of transparency in AI-driven processes, issues of equity, diversity, and inclusion, and disparities that perpetuate systemic biases. The book aims to help businesses, researchers, and policymakers tackle these challenges and adopt responsible AI practices.This important and topical volume offers academics, researchers, and policymakers an interdisciplinary exploration of the ethical complexities of AI in the tourism and hospitality industries and strategies to foster inclusivity and mitigate these issues.
Inbunden, Engelska, 2017
2 427 kr
Skickas inom 5-8 vardagar
2 752 kr
Läs direkt efter köp
2 852 kr
Läs direkt efter köp
Inbunden, Engelska, 2022
1 555 kr
Skickas
The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as:•An introduction to and conceptualization of the sharing economy;•National culture and the sharing economy;•Big data and digital marketing in the sharing economy;•The future of mobility according to Uber;•Rethinking tourism models in the era of the sharing economy;It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.
Inbunden, Engelska, 2022
1 565 kr
Skickas
Smart cities are cities which use different types of electronic methods and sensors to collect data. The gathered information and data is then used to manage assets, resources and services efficiently to improve the operations across the city. This book provides a new insight for the current issues and opportunities in smart cities and related concepts in the next generation of urban evolution. The smart cities of tomorrow engage locals, visitors, governments and businesses in the intelligent, collaborative and connected ecosystem. To this end, the goal of this book is to provide better understanding of city services but also enhancing and evaluating the local and visitor experience and city decision-making processes by creating livable environments and business solutions. With international contributions from well-respected and international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities. Via academic research and international case studies, it discusses issues such as:•Smart tourists in smart cities•The evolution of the smart city•Smart trends in the tourism and hospitality industry•Smart sports in smart cities•Creating a smart tourist destinations•What does it mean for the locals – the smart city as a proposal to improve the quality of life of residents
Häftad, Engelska, 2025
588 kr
Skickas
Artificial Intelligence (AI) in Tourism, Hospitality and Event: Revolutionising Experiences provides in-depth insights, practical examples, and best practices tailored specifically for professionals and academics in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. This industry-specific focus makes it a valuable resource that explains and harnesses the power of AI in the context of tourism and hospitality. •A comprehensive resource that combines theoretical knowledge with practical relevance. •Covers a vast overview of AI applications, encompassing various subtopics such as personalized recommendations, chatbots, revenue management, and destination management. •Includes dedicated sections with real-world case studies showcasing successful AI implementations in the industry. •Analyses the lessons learned from AI-driven projects and identifies best practices and strategies that can be adopted in the industry. •Offers practical recommendations for and from industry professionals on harnessing the power of AI in their businesses. With an experienced team of contributors from both academia and industry, each chapter is written in a user friendly style with pedagogic features such as chapter objectives, vignettes and real life case studies and summaries.
Inbunden, Engelska, 2025
1 726 kr
Skickas inom 5-8 vardagar
Artificial Intelligence (AI) in Tourism, Hospitality and Event: Revolutionising Experiences provides in-depth insights, practical examples, and best practices tailored specifically for professionals and academics in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. This industry-specific focus makes it a valuable resource that explains and harnesses the power of AI in the context of tourism and hospitality. •A comprehensive resource that combines theoretical knowledge with practical relevance. •Covers a vast overview of AI applications, encompassing various subtopics such as personalized recommendations, chatbots, revenue management, and destination management. •Includes dedicated sections with real-world case studies showcasing successful AI implementations in the industry. •Analyses the lessons learned from AI-driven projects and identifies best practices and strategies that can be adopted in the industry. •Offers practical recommendations for and from industry professionals on harnessing the power of AI in their businesses. With an experienced team of contributors from both academia and industry, each chapter is written in a user friendly style with pedagogic features such as chapter objectives, vignettes and real life case studies and summaries.
Inbunden, Engelska, 2021
2 226 kr
Skickas inom 10-15 vardagar
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
E-bok
Engelska, 20212 925 kr
Läs direkt efter köp
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Häftad, Engelska, 2022
2 226 kr
Skickas inom 10-15 vardagar
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Inbunden, Engelska, 2024
2 226 kr
Skickas inom 10-15 vardagar
Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers.Gen Z individuals and Gen Alphas are the future employees and consumers of this industry. They do not only shape new consumption patterns, but also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their particular behavior in both the working environment, as well as their consumption patterns. As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors. The latest technological advancements and the challenges associated to a sustainable planet will be decisive factors in tourism and hospitality marketing. The authors offer insights into numerous aspects into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research.
E-bok
Engelska, 20242 925 kr
Läs direkt efter köp
Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers.
Gen Z individuals and Gen Alphas are the future employees and consumers of this industry. They do not only shape new consumption patterns, but also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their particular behavior in both the working environment, as well as their consumption patterns.
As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors. The latest technological advancements and the challenges associated to a sustainable planet will be decisive factors in tourism and hospitality marketing. The authors offer insights into numerous aspects into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research.
Inbunden, Engelska, 2019
1 893 kr
Skickas inom 10-15 vardagar
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
E-bok
Engelska, 20192 436 kr
Läs direkt efter köp
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Häftad, Engelska, 2020
1 893 kr
Skickas inom 10-15 vardagar
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.