Chapters demonstrate that tourism is at the forefront of Big Data mining, analysis, and implementation, looking ahead to how this technology offers new opportunities for more personalized intelligence that further increases organizational capabilities in decision-making, marketing, innovation, business models, and service management. Presenting new theoretical insights and practical case studies, this Handbook provides a cutting-edge perspective on the conceptual and managerial aspects of Industry 4.0 apps and particularly those of Big Data for the tourism and hospitality industries. The contributing authors set out the importance of developing the next generation of Big Data analytics and the necessary supporting mechanisms for Generative Artificial Intelligence to achieve greater effectiveness and applicability.

This book is an essential read for scholars and students of hospitality and tourism, particularly those with a focus on marketing and management, as well as managers and organizations within these sectors.

This thought-provoking book embarks into the captivating world of religious tourism and explores the intricate relationship between travel and spirituality, shedding light on whether tourists are seekers of profound meaning or simply pleasure-seekers.

In first section of the book, the chapters delve into the complex dynamics of pilgrimage landscapes, the significance of sacred heritage sites, and the evolving role of tourism in religious experiences. Part II of the volume digs deeper into the spiritual dimensions of religious tourism, examining the restorative benefits of spiritual retreats, the anthropology of spirituality and tourism, and the motivations of modern-day pilgrims.

Written in an accessible style, this volume invites readers from all backgrounds to explore the profound impact of religious tourism on individuals and societies alike. Engaging and enlightening, this volume is a must-read for anyone intrigued by the intersection of travel and spirituality.

The chapters in this book were originally published in Tourism Recreation Research.

This thought-provoking book embarks into the captivating world of religious tourism and explores the intricate relationship between travel and spirituality, shedding light on whether tourists are seekers of profound meaning or simply pleasure-seekers.

In first section of the book, the chapters delve into the complex dynamics of pilgrimage landscapes, the significance of sacred heritage sites, and the evolving role of tourism in religious experiences. Part II of the volume digs deeper into the spiritual dimensions of religious tourism, examining the restorative benefits of spiritual retreats, the anthropology of spirituality and tourism, and the motivations of modern-day pilgrims.

Written in an accessible style, this volume invites readers from all backgrounds to explore the profound impact of religious tourism on individuals and societies alike. Engaging and enlightening, this volume is a must-read for anyone intrigued by the intersection of travel and spirituality.

The chapters in this book were originally published in Tourism Recreation Research.

This book unlocks the global mosaic of religious pilgrimage and global tourism. Through vivid narratives and scholarly insights, each chapter in this volume invites readers to explore the sacred spaces and spiritual journeys that shape diverse faith traditions.

The first section of the book explores the interplay of spirituality and tourism across diverse global destinations, from the vibrant hues of Amritsar to the serene pilgrimage sites of Santiago de Compostela. The second section of the book delves into the mystical allure of the Himalayan region, uncovering legends of Naimisharanya and the sacred peaks of Nepal''s Sagarmatha.

With a rich blend of history, anthropology, and spirituality, Religious Tourism: A Global Perspective offers an immersive exploration of the transformative power of religious travel. Engaging and enlightening, this volume is a must-read for anyone seeking to deepen their understanding of the global phenomenon of religious tourism.

The chapters in this book were originally published in Tourism Recreation Research.

This book unlocks the global mosaic of religious pilgrimage and global tourism. Through vivid narratives and scholarly insights, each chapter in this volume invites readers to explore the sacred spaces and spiritual journeys that shape diverse faith traditions.

The first section of the book explores the interplay of spirituality and tourism across diverse global destinations, from the vibrant hues of Amritsar to the serene pilgrimage sites of Santiago de Compostela. The second section of the book delves into the mystical allure of the Himalayan region, uncovering legends of Naimisharanya and the sacred peaks of Nepal''s Sagarmatha.

With a rich blend of history, anthropology, and spirituality, Religious Tourism: A Global Perspective offers an immersive exploration of the transformative power of religious travel. Engaging and enlightening, this volume is a must-read for anyone seeking to deepen their understanding of the global phenomenon of religious tourism.

The chapters in this book were originally published in Tourism Recreation Research.

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services. 

Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers.

Gen Z individuals and Gen Alphas are the future employees and consumers of this industry. They do not only shape new consumption patterns, but also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their particular behavior in both the working environment, as well as their consumption patterns.

As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors. The latest technological advancements and the challenges associated to a sustainable planet will be decisive factors in tourism and hospitality marketing. The authors offer insights into numerous aspects into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research.

Chapters demonstrate that tourism is at the forefront of Big Data mining, analysis, and implementation, looking ahead to how this technology offers new opportunities for more personalized intelligence that further increases organizational capabilities in decision-making, marketing, innovation, business models, and service management. Presenting new theoretical insights and practical case studies, this Handbook provides a cutting-edge perspective on the conceptual and managerial aspects of Industry 4.0 apps and particularly those of Big Data for the tourism and hospitality industries. The contributing authors set out the importance of developing the next generation of Big Data analytics and the necessary supporting mechanisms for Generative Artificial Intelligence to achieve greater effectiveness and applicability.

This book is an essential read for scholars and students of hospitality and tourism, particularly those with a focus on marketing and management, as well as managers and organizations within these sectors.

This thought-provoking book embarks into the captivating world of religious tourism and explores the intricate relationship between travel and spirituality, shedding light on whether tourists are seekers of profound meaning or simply pleasure-seekers.

In first section of the book, the chapters delve into the complex dynamics of pilgrimage landscapes, the significance of sacred heritage sites, and the evolving role of tourism in religious experiences. Part II of the volume digs deeper into the spiritual dimensions of religious tourism, examining the restorative benefits of spiritual retreats, the anthropology of spirituality and tourism, and the motivations of modern-day pilgrims.

Written in an accessible style, this volume invites readers from all backgrounds to explore the profound impact of religious tourism on individuals and societies alike. Engaging and enlightening, this volume is a must-read for anyone intrigued by the intersection of travel and spirituality.

The chapters in this book were originally published in Tourism Recreation Research.

This thought-provoking book embarks into the captivating world of religious tourism and explores the intricate relationship between travel and spirituality, shedding light on whether tourists are seekers of profound meaning or simply pleasure-seekers.

In first section of the book, the chapters delve into the complex dynamics of pilgrimage landscapes, the significance of sacred heritage sites, and the evolving role of tourism in religious experiences. Part II of the volume digs deeper into the spiritual dimensions of religious tourism, examining the restorative benefits of spiritual retreats, the anthropology of spirituality and tourism, and the motivations of modern-day pilgrims.

Written in an accessible style, this volume invites readers from all backgrounds to explore the profound impact of religious tourism on individuals and societies alike. Engaging and enlightening, this volume is a must-read for anyone intrigued by the intersection of travel and spirituality.

The chapters in this book were originally published in Tourism Recreation Research.

This book unlocks the global mosaic of religious pilgrimage and global tourism. Through vivid narratives and scholarly insights, each chapter in this volume invites readers to explore the sacred spaces and spiritual journeys that shape diverse faith traditions.

The first section of the book explores the interplay of spirituality and tourism across diverse global destinations, from the vibrant hues of Amritsar to the serene pilgrimage sites of Santiago de Compostela. The second section of the book delves into the mystical allure of the Himalayan region, uncovering legends of Naimisharanya and the sacred peaks of Nepal''s Sagarmatha.

With a rich blend of history, anthropology, and spirituality, Religious Tourism: A Global Perspective offers an immersive exploration of the transformative power of religious travel. Engaging and enlightening, this volume is a must-read for anyone seeking to deepen their understanding of the global phenomenon of religious tourism.

The chapters in this book were originally published in Tourism Recreation Research.

This book unlocks the global mosaic of religious pilgrimage and global tourism. Through vivid narratives and scholarly insights, each chapter in this volume invites readers to explore the sacred spaces and spiritual journeys that shape diverse faith traditions.

The first section of the book explores the interplay of spirituality and tourism across diverse global destinations, from the vibrant hues of Amritsar to the serene pilgrimage sites of Santiago de Compostela. The second section of the book delves into the mystical allure of the Himalayan region, uncovering legends of Naimisharanya and the sacred peaks of Nepal''s Sagarmatha.

With a rich blend of history, anthropology, and spirituality, Religious Tourism: A Global Perspective offers an immersive exploration of the transformative power of religious travel. Engaging and enlightening, this volume is a must-read for anyone seeking to deepen their understanding of the global phenomenon of religious tourism.

The chapters in this book were originally published in Tourism Recreation Research.

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services. 

Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers.

Gen Z individuals and Gen Alphas are the future employees and consumers of this industry. They do not only shape new consumption patterns, but also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their particular behavior in both the working environment, as well as their consumption patterns.

As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors. The latest technological advancements and the challenges associated to a sustainable planet will be decisive factors in tourism and hospitality marketing. The authors offer insights into numerous aspects into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research.