Jeremy Zwiegelaar – författare

Chapters demonstrate that tourism is at the forefront of Big Data mining, analysis, and implementation, looking ahead to how this technology offers new opportunities for more personalized intelligence that further increases organizational capabilities in decision-making, marketing, innovation, business models, and service management. Presenting new theoretical insights and practical case studies, this Handbook provides a cutting-edge perspective on the conceptual and managerial aspects of Industry 4.0 apps and particularly those of Big Data for the tourism and hospitality industries. The contributing authors set out the importance of developing the next generation of Big Data analytics and the necessary supporting mechanisms for Generative Artificial Intelligence to achieve greater effectiveness and applicability.

This book is an essential read for scholars and students of hospitality and tourism, particularly those with a focus on marketing and management, as well as managers and organizations within these sectors.

Wellbeing is an integral part of living a fulfilled life. It is intimately related to people''s capacity to work and maintain positive relationships. Wellbeing plays an important role in scholarly conversations and public policy debates. In this respect, entrepreneurship can be a source of personal fulfillment and satisfaction, which, in turn, can energise entrepreneurs to persist in improbable tasks that can become a force for a positive change in society. For example, new ventures are created by entrepreneurs not only to benefit themselves but to a greater extent to contribute to customers and other multiple key actors in society. Wellbeing is a complex topic that can be taught across a multitude of areas, including psychology, entrepreneurship and health. This book adds to the context of entrepreneurship by highlighting different types of wellbeing. In this book, the focus is placed on SME owners, and wellbeing and various ways of measuring it in different contexts are discussed. The SME owner is a critical stakeholder in economies, and therefore, the highlighted focus is on how they can apply and practically implement strategies linked to wellbeing which is deemed to be essential for business success. Entrepreneurial Wellbeing: Perspectives in SMEs based on Gender and Immigrant Entrepreneurs will provide views on wellbeing for entrepreneurs, students, employees and research audiences and will help them to further understand this multifaceted topic.