Nikolaos Stylos is Senior Lecturer/Associate Professor of Marketing, University of Bristol. He is also an Honorary Professor of Hotel Management at Tainan University of Technology, Taiwan. Nikolaos has published in leading academic journals, e.g. Tourism Management, Journal of Travel Research, and Psychology & Marketing. Dr Stylos served as professional management consultant for a decade.Roya Rahimi is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, e.g. Annals of Tourism Research, and International Journal of Contemporary Hospitality Management. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry.Bendegul Okumus is Assistant Professor, University of Central Florida. Dr Okumus has authored/co-authored numerous academic journal articles and has completed numerous research grants. She also has work experience in the hospitality industry, particularly in food services and event management.Sarah Williams is Associate Director of the Business School at the University of Wolverhampton. Sarah has been teaching and researching in public relations, marketing and digital marketing communications for over 16 years. She had a previous career working for international marketing agencies.

• Introduction: Gen Z Marketing and Management in Tourism and Hospitality.- 1. Digital Natives Leading the World: Paragons and Values of Generation Z.- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality.- 3. Generation Z and Tourism Entrepreneurship: Generation Z’s career path in the Tourism Industry.- 4. Generation Z and their Perceptions of Well-Being in Tourism.- 5. New Sheriff in Town? Discovering Generation Z as Tourists.- 6. Gen Z Tourists and Smart Devices.- 7. Generation Z and Digital Influencers in the Tourism Industry.- 8. Generation Z: Young People’s Perceptions of Cruising Safety, Security and Related Risks.- 9. The New Foodie Generation: Gen Z.- 10. Perceptions of Gen Z Tourists on Street Food in Hong Kong.- 11. Generation Z Active Sports Tourism: A Conceptual Framework and Analysis of Intention to Revisit.- 12. Are Generation Z Ethical Consumers?.- Index.

Nikolaos Stylos is Senior Lecturer/Associate Professor of Marketing, University of Bristol. He is also an Honorary Professor of Hotel Management at Tainan University of Technology, Taiwan. Nikolaos has published in leading academic journals, e.g. Tourism Management, Journal of Travel Research, and Psychology & Marketing. Dr Stylos served as professional management consultant for a decade.Roya Rahimi is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, e.g. Annals of Tourism Research, and International Journal of Contemporary Hospitality Management. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry.Bendegul Okumus is Assistant Professor, University of Central Florida. Dr Okumus has authored/co-authored numerous academic journal articles and has completed numerous research grants. She also has work experience in the hospitality industry, particularly in food services and event management.Sarah Williams is Associate Director of the Business School at the University of Wolverhampton. Sarah has been teaching and researching in public relations, marketing and digital marketing communications for over 16 years. She had a previous career working for international marketing agencies.

• Introduction: Gen Z Marketing and Management in Tourism and Hospitality.- 1. Digital Natives Leading the World: Paragons and Values of Generation Z.- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality.- 3. Generation Z and Tourism Entrepreneurship: Generation Z’s career path in the Tourism Industry.- 4. Generation Z and their Perceptions of Well-Being in Tourism.- 5. New Sheriff in Town? Discovering Generation Z as Tourists.- 6. Gen Z Tourists and Smart Devices.- 7. Generation Z and Digital Influencers in the Tourism Industry.- 8. Generation Z: Young People’s Perceptions of Cruising Safety, Security and Related Risks.- 9. The New Foodie Generation: Gen Z.- 10. Perceptions of Gen Z Tourists on Street Food in Hong Kong.- 11. Generation Z Active Sports Tourism: A Conceptual Framework and Analysis of Intention to Revisit.- 12. Are Generation Z Ethical Consumers?.- Index.

Nikolaos Stylos is Senior Lecturer/Associate Professor of Marketing, University of Bristol. He is also an Honorary Professor of Hotel Management at Tainan University of Technology, Taiwan. Nikolaos has published in leading academic journals, e.g. Tourism Management, Journal of Travel Research, and Psychology & Marketing. Dr Stylos served as professional management consultant for a decade.Roya Rahimi is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, e.g. Annals of Tourism Research, and International Journal of Contemporary Hospitality Management. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry.Bendegul Okumus is Assistant Professor, University of Central Florida. Dr Okumus has authored/co-authored numerous academic journal articles and has completed numerous research grants. She also has work experience in the hospitality industry, particularly in food services and event management.Sarah Williams is Associate Director of the Business School at the University of Wolverhampton. Sarah has been teaching and researching in public relations, marketing and digital marketing communications for over 16 years. She had a previous career working for international marketing agencies.

• Introduction: Gen Z Marketing and Management in Tourism and Hospitality.- 1. Digital Natives Leading the World: Paragons and Values of Generation Z.- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality.- 3. Generation Z and Tourism Entrepreneurship: Generation Z’s career path in the Tourism Industry.- 4. Generation Z and their Perceptions of Well-Being in Tourism.- 5. New Sheriff in Town? Discovering Generation Z as Tourists.- 6. Gen Z Tourists and Smart Devices.- 7. Generation Z and Digital Influencers in the Tourism Industry.- 8. Generation Z: Young People’s Perceptions of Cruising Safety, Security and Related Risks.- 9. The New Foodie Generation: Gen Z.- 10. Perceptions of Gen Z Tourists on Street Food in Hong Kong.- 11. Generation Z Active Sports Tourism: A Conceptual Framework and Analysis of Intention to Revisit.- 12. Are Generation Z Ethical Consumers?.- Index.