Sumesh Dadwal – författare

This book is a novel exploration of the complex interplay between modern work structures, artificial intelligence (AI), and economic sustainability.Through meticulously researched insights and real-world examples, this book unravels the intricate dynamics shaping the sharing and gig economies, offering a comprehensive analysis of their implications for the future of work. Key features of this book include a deep dive into the theoretical foundations of AI, the sharing economy, and gig economy, complemented by practical case studies illustrating their real-world applications. Readers will gain valuable insights into how these economic models influence labour markets, technological advancements, governance frameworks, and societal well-being. By examining the opportunities and challenges presented by the sharing and gig economies, this book equips readers with the knowledge to navigate and shape the evolving landscape of work.This edited collection caters to a diverse audience, including academics, technologists, policymakers, students across various disciplines, and professionals interested in the future of work and economic development. Its interdisciplinary approach makes it an invaluable resource for those seeking a deeper understanding of the complexities surrounding AI, the sharing economy, and the gig economy. Whether you're a researcher, entrepreneur, or policymaker, this book provides essential insights into the transformative forces shaping the global economy.

Entrepreneurship and Competitive Sustainability: Innovative Approaches is a rigorous, practice-focused edited volume that maps how entrepreneurial action can serve as a powerful catalyst for achieving the United Nations Sustainable Development Goals (SDGs). By weaving together cutting-edge research, real-world case studies, and practical insights, the volume introduces the concept of competitive sustainability, showing how businesses can simultaneously drive profit, innovation, and social good. Covering all 17 SDGs, the chapters provide sector-specific perspectives ranging from agribusiness and health to renewable energy, circular economy (CE), and urban solutions. Each contribution offers theoretical grounding, empirical evidence, and actionable pathways that demonstrate how entrepreneurs and organizations can transform sustainability challenges into opportunities for growth and impact.This book is an essential resource for academics, researchers, policymakers, development practitioners, and entrepreneurs seeking to align innovation with global priorities. By highlighting both opportunities and potential pitfalls, it equips readers with the tools to design sustainable business models, foster cross-sector partnerships, and create measurable impact. More than a reference, it is a road map for turning global goals into practical strategies, empowering readers to build ventures that not only thrive in competitive markets but also contribute meaningfully to a more sustainable future.

Circular Happiness: Building Sustainable Workplaces for the Next Generation explores how businesses can merge sustainability and employee well-being by applying circular economy principles to create eco-friendly, fulfilling work environments. Focused on the needs of Gen Z, the book provides a framework for organisations to foster both environmental sustainability and mental health, offering practical strategies for enhancing workplace happiness while addressing climate change challenges.In response to growing demands for sustainable practices and increasing workplace mental health issues, this contributed volume offers actionable insights for integrating circular economy models with employee well-being initiatives. At the heart of the book lies the concept of “Haptitude” — a fusion of Happiness, Attitude, and Result. It represents a measurable, action-oriented approach to cultivating sustainable happiness practices within organisations. By embedding Haptitude-driven strategies into workplace culture, leaders can create environments that not only enhance well-being but also drive long-term engagement, creativity, and organisational resilience. Circular Happiness is an essential guide for building a thriving workplace that benefit both people and the planet.

Modern Political Marketing and Relational Capital offers a comprehensive examination of how digital transformation is reshaping political marketing strategies. This edited volume explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences. By delving into emerging technologies such as artificial intelligence, big data analytics, augmented reality, and social media-driven campaigns, the authors provide valuable insights into how political leaders and parties can effectively navigate the digital frontier to enhance their outreach and influence.Bridging perspectives from political science, psychology, and technology, this book critically analyses the challenges and opportunities of modern political marketing in an era of rapid digital expansion. It examines how advanced tools such as cloud computing and AI-driven communication are revolutionising campaign strategies, while also addressing the uncertainties of digital engagement. With a focus on both theoretical frameworks and practical applications, this volume fills a crucial research gap by exploring the long-term effects of digital marketing on relational capital. Modern Political Marketing and Relational Capital is an essential resource for scholars, policymakers, political strategists, and students seeking to understand the complexities of political marketing in the digital age.