Marcela Fang – författare

This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers.

The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction.

Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) 

There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. 

The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. 

Professor Brian King, Chair, THE-ICE Assessment Panel   

The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. 

Dr Paul Whitelaw, Academic Director, Southern Cross University

This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level.  At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

This book offers empirical research, case studies and examples of best practice that address cutting-edge and contemporary higher education issues. It aims to inspire hospitality and tourism educators and scholars to embrace transformative learning approaches that promote student-centred learning in times of rapid change. The chapters explore transformative learning practices in hospitality and tourism education while disclosing innovative and transformative approaches to teaching and learning that respond to the changing needs and demands of both students and industry. The book advances the ongoing discussions and innovations in hospitality and tourism education and informs current and future research and practice. Its focus on digital technology and a range of innovative pedagogy for teaching and learning methods provides a practical, engaging and essential toolkit for teachers and learners.Chapter 16 is free to download as an open access publication under a CC BY licence. You can download it here: https://zenodo.org/records/14604731.