Managing Corporate Communication

A Cross-Cultural Approach

AvRossella Gambetti,Stephen Quigley

E-bok

PDF, Engelska, 2017

1 099 kr

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1 007 kr

Beskrivning

Corporate communication is an increasingly powerful strategic tool for connecting with a company''s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.