Managing Corporate Communication
A Cross-Cultural Approach
AvRossella Gambetti,Stephen Quigley
E-bok
PDF, Engelska, 20171 053 kr
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Beskrivning
Corporate communication is an increasingly powerful strategic tool for connecting with a company''s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
