Antonella Caru – författare
Visar alla böcker från författaren Antonella Caru. Handla med fri frakt och snabb leverans.
5 produkter
Consuming Experience
Av Antonella Caru, Bernard Cova
Inbunden, 2006
3070 kr
Lägg i varukorg
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an …
Consuming Experience
Av Antonella Caru, Bernard Cova
Häftad, 2006
911 kr
Lägg i varukorg
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an …
Strategic Market Creation
A New Perspective on Marketing and Innovation Management
Av Tollin, Karin Tollin m. fl.
Häftad, 2010
785 kr
Lägg i varukorg
The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role …
Consuming Experience
Av Bernard Cova, Antonella Caru
E-bok, 2013
1074 kr
Lägg i varukorg
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: …
Consuming Experience
Av Bernard Cova, Antonella Caru
E-bok, 2013
1051 kr
Lägg i varukorg
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: …
