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1 produkter
Strategic Market Creation
A New Perspective on Marketing and Innovation Management
Av Tollin, Karin Tollin m. fl.
Häftad, 2010
785 kr
Lägg i varukorg
The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role …
