Bridget Kenny – författare
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This book is the first of its kind to bring together a collection of critical scholarly work on consumer culture in South Africa, exploring the cultural, political, economic, and social aspects of consumption in post-Apartheid society.
From sushi and Japanese diplomacy to Queen Sophie’s writhing gown, from middle class Sowetan golfers to an indebted working class citizenry, from wedding websites to wedding nostalgia, from the liberation of consuming to the low wage labour of selling, the chapters in this book demonstrate a variety of themes, showing that to start with consumption, rather than ending with it, allows for new insights into long-standing areas of social research. By mapping, exploring and theorizing the diverse aspects of consumption and consumer culture, the volume collectively works towards a fresh set of empirically rooted conceptual commentaries on the politics, economics, and social dynamics of modern South Africa. This effort, in turn, can serve as a foundation for thinking less parochially about neoliberal power and consumer culture.
On a global scale, studying consumption in South Africa matters because in some ways the country serves as a microcosm for global patterns of income inequality, race-based economic oppression, and hopes for the material betterment of life. By exploring what consumption means on the ‘local’ scale in South Africa, the possibility arises to trace new global links and dissonances. This book was originally published as a special issue of Critical Arts.
568 kr
Läs direkt efter köp
This book is the first of its kind to bring together a collection of critical scholarly work on consumer culture in South Africa, exploring the cultural, political, economic, and social aspects of consumption in post-Apartheid society.
From sushi and Japanese diplomacy to Queen Sophie’s writhing gown, from middle class Sowetan golfers to an indebted working class citizenry, from wedding websites to wedding nostalgia, from the liberation of consuming to the low wage labour of selling, the chapters in this book demonstrate a variety of themes, showing that to start with consumption, rather than ending with it, allows for new insights into long-standing areas of social research. By mapping, exploring and theorizing the diverse aspects of consumption and consumer culture, the volume collectively works towards a fresh set of empirically rooted conceptual commentaries on the politics, economics, and social dynamics of modern South Africa. This effort, in turn, can serve as a foundation for thinking less parochially about neoliberal power and consumer culture.
On a global scale, studying consumption in South Africa matters because in some ways the country serves as a microcosm for global patterns of income inequality, race-based economic oppression, and hopes for the material betterment of life. By exploring what consumption means on the ‘local’ scale in South Africa, the possibility arises to trace new global links and dissonances. This book was originally published as a special issue of Critical Arts.
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This book argues that we need to focus attention on the ways that workers themselves have invested subjectively in what it means to be a worker. By doing so, we gain an explanation that moves us beyond the economic decisions made by actors, the institutional constraints faced by trade unions, or the power of the state to interpellate subjects. These more common explanations make workers and their politics visible only as a symptom of external conditions, a response to deregulated markets or a product of state recognition. Instead – through a history of retailing as a site of nation and belonging, changing legal regimes, and articulations of race, class and gender in the constitution of political subjects from the 1930s to present-day Wal-Mart – this book presents the experiences and subjectivities of workers themselves to show that the collective political subject ‘workers’ (abasebenzi) is both a durable and malleable political category. From white to black women’s labour, the forms of precariousness have changed within retailing in South Africa. Workers’ struggles in different times have in turn resolved some dilemmas and by other turn generated new categories and conditions of precariousness, all the while explaining enduring attachments to labour politics.