C. Gustafsson – författare

This book is about the roots of managerial rationality. A theoretical base, founded on the concept of 'memetics' is developed in order to explain human thinking and human reason as products of cultural evolution. Cultural change and development are explained by simple, value-driven memetic mechanisms like 'ritualization' and 'extremization'.

Leaders in business and art can gain a lot by listening to each other. In this book thirteen research-based cases demonstrate how software programmers, art curators, financial analysts, orchestra conductors, construction engineers and chefs, share aesthetic leadership talents that hold the key to transforming the ordinary into the extraordinary.