Carys Egan-Wyer - Böcker
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4 produkter
4 produkter
775 kr
Skickas inom 10-15 vardagar
Are marketers, the proponenst for continuous economic growth, the ultimate climate criminals? So far, their job has been to create unnecessary demand and to promote the overconsumption and waste that threatens our very existence on this planet. In this book however, the authors explore the potential of marketing to do the opposite–that is to help create a more ecologically sustainable future. This book argues that marketing researchers and practitioners have a crucial role to play in reimagining and promoting alternatives to growth capitalism.Existing sustainability narratives focus on sacrifice and limitation, rendering potential futures uninspiring and unappealing. Drawing on critical marketing scholarship and degrowth principles, this book proposes an alternative way of thinking—dystopian optimism—which allows us to imagine degrowth as desirable. The authors suggest that the transition to a post-growth future can be achieved by theoretically reimagining that future and outline practical ways for critical marketers to contribute to this transition. This book adds to the small but growing stream of marketing literature that concerns itself with marketing’s role in the currently unfolding ecological calamity. Marketers and marketing researchers will learn how marketing’s role in the calamity is threatening its legitimacy but, by following the chapter-by-chapter analysis, they will also learn how marketing can transform itself by focusing on selling sustainable futures.This book is essential reading for those who want to understand why it is so hard for us to imagine desirable, sustainable futures and who want to be part of changing that. For those who are interested in saving, not just marketing’s legitimacy, but also the planet, it is a must read for scholars and upper-level students of critical marketing, marketing ethics, marketing theory, and consumer culture.
Future of Consumption
How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience
Inbunden, Engelska, 2023
550 kr
Skickas inom 10-15 vardagar
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.
Future of Consumption
How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience
Häftad, Engelska, 2023
442 kr
Skickas inom 10-15 vardagar
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.
The sellable self: Exploring endurance running as an extraordinary consumption experience
Häftad, Engelska, 2019
299 kr
Skickas inom 5-8 vardagar
In this thesis, I critically explore the ways in which people consume extraordinary experiences and what this can tell us about contemporary society. My findings question the idea that extraordinary experiences are an escape from the demands of everyday life. I show instead that social (especially neoliberal) discourses discipline endurance runners and shape the ways in which they understand and account for their extraordinary experiences. As a research context for this qualitative study, I chose endurance running, which includes triathlon, obstacle adventure racing and ultra-distance running. Endurance running is an extreme but popular experience in contemporary consumer culture. If we don’t consume branded endurance running events, such as Ironman or Tough Mudder, ourselves, we might have sponsored a colleague or friend to run up Mont Blanc or across the Sahara desert. Few of us can have escaped the sight of people pounding the pavements or running laps in the local park, building up their stamina to compete in the increasing number of endurance running events that now take place worldwide. In this thesis, I use vocabularies of motive and Foucault’s theory of governmentality to critically examine the ways in which endurance runners talk about running. A critical perspsective allows us to see beyond their glossy surface of extraordinary experiences. It allows us to see beyond the romantic idea that people consume extraordinary experiences in order to escape the demands of everyday life; that extraordinary experiences are spaces of freedom. A critical perspective reveals extraordinary experiences to be spaces of discipline and productivity as well as freedom and escape and it allows us to see that neoliberal discourses influence extraordinary experiences, just as they influence other area of social life. They influence how and why we take part in extraordinary experiences, how we talk about them and how we use those experiences to sell ourselves. We might understand extraordinary experiences as freedom, but we also feel compelled to take part in them. We might describe them as spaces where we are free from expectations, but we also quantify, objectify, and brand them so that they become productive and useful. We might think that extraordinary experiences are untouched by the competitive nature of contemporary consumer culture but somehow the urge to compete infiltrates, even there.