Daniela Andreini – författare
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5 produkter
Sage Handbook of Brand Management
Av Daniela Andreini, Lia Zarantonello
E-bok, 2025
1889 kr
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The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, …
The Sage Handbook of Brand Management
Av Lia Zarantonello, Daniela Andreini
Inbunden, 2025
1808 kr
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The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, …
Business Model Innovation
From Systematic Literature Review to Future Research Directions
Av Daniela Andreini, Cristina Bettinelli
Inbunden, 2017
1352 kr
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This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The …
Business Model Innovation
From Systematic Literature Review to Future Research Directions
Av Cristina Bettinelli, Daniela Andreini
E-bok, 2017
1838 kr
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This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The …
Business Model Innovation
From Systematic Literature Review to Future Research Directions
Av Daniela Andreini, Cristina Bettinelli
Häftad, 2018
1352 kr
Lägg i varukorg
This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The …
