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8 produkter
Handbook of Brand Management Scales
Av Lia Zarantonello, Véronique Pauwels-Delassus
Häftad, 2026
668 kr
Lägg i varukorg
The Handbook of Brand Management Scales is a concise, clear, and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the …
Handbook of Brand Management Scales
Av Lia Zarantonello, Véronique Pauwels-Delassus
Inbunden, 2026
2590 kr
Lägg i varukorg
The Handbook of Brand Management Scales is a concise, clear, and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the …
Sage Handbook of Brand Management
Av Daniela Andreini, Lia Zarantonello
E-bok, 2025
1889 kr
Lägg i varukorg
The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, …
Handbook of Brand Management Scales
Av Lia Zarantonello, Véronique Pauwels-Delassus
E-bok, 2015
1248 kr
Lägg i varukorg
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales …
Handbook of Brand Management Scales
Av Lia Zarantonello, Véronique Pauwels-Delassus
E-bok, 2015
1248 kr
Lägg i varukorg
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales …
The Sage Handbook of Brand Management
Av Lia Zarantonello, Daniela Andreini
Inbunden, 2025
1808 kr
Lägg i varukorg
The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, …
Handbook of Brand Management Scales
Av Lia Zarantonello, Véronique Pauwels-Delassus
Inbunden, 2015
3408 kr
Tillfälligt slut
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales …
Handbook of Brand Management Scales
Av Lia Zarantonello, Véronique Pauwels-Delassus
Häftad, 2015
1433 kr
Tillfälligt slut
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales …
