Véronique Pauwels-Delassus – författare

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4 produkter

1. 

   The Handbook of Brand Management Scales

   Av Lia Zarantonello, Véronique Pauwels-Delassus

   Häftad, 2026

   661 kr

   Lägg i varukorg

   The Handbook of Brand Management Scales is a concise, clear, and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the …

2. 

   The Handbook of Brand Management Scales

   Av Lia Zarantonello, Véronique Pauwels-Delassus

   Inbunden, 2026

   2564 kr

   Lägg i varukorg

   The Handbook of Brand Management Scales is a concise, clear, and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the …

3. 

   Handbook of Brand Management Scales

   Av Lia Zarantonello, Véronique Pauwels-Delassus

   Inbunden, 2015

   3408 kr

   Tillfälligt slut

   The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales …

4. 

   Handbook of Brand Management Scales

   Av Lia Zarantonello, Véronique Pauwels-Delassus

   Häftad, 2015

   1412 kr

   Tillfälligt slut

   The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales …