Business Model Innovation

Daniela Andreini, PhD, is an Associate Professor in Marketing at the University of Bergamo (Italy). Her research has included business model innovation, social media marketing, multichannel retailing, sponsorship, brand management in B2B, and brand management in B2C. Her work has appeared in journals such as Industrial Marketing Management, Journal of Business Ethics, International Journal of Innovation Management, and Management Decision. She has developed and taught several innovative courses related to Marketing Management, Digital Marketing, and Management Consulting to both graduate and undergraduate students.Cristina Bettinelli, PhD, is an Assistant Professor in Management at the University of Bergamo (Italy). Her research has included business model innovation, corporate entrepreneurship, family business, and corporate governance. Her works have appeared in journals such as Small Business Economics,Family Business Review, Futures, Journal of Family Business Strategy, and International Business Review. She teaches entrepreneurship and international business in both graduate and undergraduate courses.

“The book offers an excellent review of the literature related to BMI … . the book contributes a broad classification scheme that begins to introduce a common language for BMI researchers in an effort to transcend disciplinary boundaries and support multilevel studies. At each stage of the review provided, research gaps are identified and opportunities for further exploration are noted, which makes the book a great resource for experienced or beginning scholars interested in BMI.” (Joshua J. Daspit, Journal of Management & Governance, Vol. 21, 2017) “The book, which is well organized, will be useful for teaching a course on user authentication; this is possible due to the existence of chapter summaries, review questions, multiple choice questions, and references at the end of chapters.” (S. V. Nagaraj, Computing Reviews , February, 9 , 2018)

• 1 Systematic Literature Review.- 2 Business Model Definition and Boundaries.- 3 Business Model Innovation: a Thematic Map.- 4 Multilevel Analysis of Business Model Innovation.- 5 BMI  from the Perspective of Five Disciplines.- 6 Conclusions and Research Agenda.