International Series in Advanced Management Studies – serie
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31 produkter
31 produkter
Experience Logic as a New Perspective for Marketing Management
From Theory to Practical Applications in Different Sectors
Häftad, Engelska, 2019
1 198 kr
Skickas inom 10-15 vardagar
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.
1 073 kr
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This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China.
Marketing Innovations in the Automotive Industry
Meeting the Challenges of the Digital Age
Inbunden, Engelska, 2019
1 544 kr
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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.
International Marketing Strategy
The Country of Origin Effect on Decision-Making in Practice
Inbunden, Engelska, 2019
777 kr
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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.
International Marketing Strategy
The Country of Origin Effect on Decision-Making in Practice
Häftad, Engelska, 2020
557 kr
Skickas inom 10-15 vardagar
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.
Innovation in Community-Based Private Practices Through eHealth
A Business Management Perspective
Inbunden, Engelska, 2020
1 217 kr
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There are many definitions of eHealth and no consensus around the underlying idea. It then identifies the many innovative managerial implications of eHealth, and finally, it analyses reasons why some eHealth tools are or are not adopted.
Innovation in Community-Based Private Practices Through eHealth
A Business Management Perspective
Häftad, Engelska, 2021
1 217 kr
Skickas inom 10-15 vardagar
There are many definitions of eHealth and no consensus around the underlying idea. It then identifies the many innovative managerial implications of eHealth, and finally, it analyses reasons why some eHealth tools are or are not adopted.
1 105 kr
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Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector.
1 105 kr
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Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector.
1 327 kr
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This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations.
1 327 kr
Skickas inom 10-15 vardagar
This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations.
Marketing in Culturally Distant Countries
Managing the 4Ps in Cross-Cultural Contexts
Inbunden, Engelska, 2022
1 327 kr
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The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.
Marketing in Culturally Distant Countries
Managing the 4Ps in Cross-Cultural Contexts
Häftad, Engelska, 2023
1 327 kr
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The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.
1 075 kr
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Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability.
1 075 kr
Skickas inom 10-15 vardagar
Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability.
Strategic Agility in Dynamic Business Environments
Unveiling Foundations, Current Perspectives, and Future Directions
Inbunden, Engelska, 2024
1 437 kr
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Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and practice.
Strategic Agility in Dynamic Business Environments
Unveiling Foundations, Current Perspectives, and Future Directions
Häftad, Engelska, 2025
1 437 kr
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Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and practice.
1 544 kr
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This monograph offers a thorough review of four decades of research on early internationalizing firms, focusing on Born Globals and International New Ventures.
Social Media and Crisis Communication in the Cruise Industry
Analysing the Effects of the Covid-19 Pandemic
Inbunden, Engelska, 2025
1 395 kr
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This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic.
Marketing and Dysfunctional Consumer Behaviour
Understanding How and When Marketing Drives Problematic Consumption Patterns
Inbunden, Engelska, 2025
1 045 kr
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This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
1 932 kr
Kommande
This book explores destination experience design, synthesizing knowledge from various disciplines to offer insights and practical guidance for academic researchers and destination practitioners. It frames the concept of the flourishing destination as a new paradigm in destination studies and covers foundational concepts, stakeholder perspectives, modern trends, practical tools, and future directions to design, plan, and implement engaging, hospitable, and well-being-oriented experiences for visitors. Brief examples of existing practices and future scenarios ensure a balanced representation of destinations from different regions and development stages. The primary readers include academic researchers, DMOs, destination experience providers, urban planners, event organizers, and tourism professionals. By addressing both theoretical and practical aspects, the book aims to inspire and equip stakeholders to create exceptional visitor experiences and drive innovation in destination experience design and management.
Governance and Sustainability of Family Business
Evidence from Domestically Listed Italian Companies
Inbunden, Engelska, 2025
777 kr
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Virtual Reality, Real Intentions
Consumers’ Evaluation of Product Packaging in Immersive Environments
Inbunden, Engelska, 2025
1 327 kr
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This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-world settings, focusing on packaging’s structural, haptic, and visual cues. Through a cue-based approach and empirical studies, it assesses consumers' perceptions, attitudes, and intentions, such as perceived sustainability, willingness to pay, purchase intention, and more. The volume bridges packaging design, sustainability, and consumer behavior in immersive environments, offering actionable insights for researchers and professionals in marketing, product development, and digital innovation. It positions VR as a valid tool for packaging evaluation and testing, contributing to both academic discourse and practical applications in prototyping and sustainable design.
Space Economy SEWA - Start, Evolve, or Walk Away
A Comprehensive Guide to Disruptive Innovation and Entrepreneurship Evolution in an Emerging Multi-trillion-dollar Sector
Inbunden, Engelska, 2026
755 kr
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The space economy is undergoing rapid transformation, presenting unprecedented opportunities and risks. This book offers a strategic guide for entrepreneurs, executives, investors, and policymakers navigating this multi-trillion-dollar sector. Using the SEWA framework—Start, Evolve, or Walk Away—it provides actionable insights into launching new ventures, transforming existing enterprises, or exiting unviable projects. Readers gain a concise market overview, understand the shift from government-led programs to commercial innovation, and explore frameworks for funding, regulation, talent, and execution. Real-world case studies from India, Italy, and the USA illustrate practical applications. Whether building upstream infrastructure or downstream applications, this book equips decision-makers with tools to allocate resources wisely, mitigate risk, and lead the next era of growth beyond Earth.
Unexpected Game
How Serendipity, Zemblanity, and Bahramdipity Shape Business Action Under Uncertainty
Inbunden, Engelska, 2026
942 kr
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The Unexpected Game challenges the managerial illusion that uncertainty can be fully controlled. Instead, it demonstrates how organizations actively shape their relationship with the unexpected. By introducing the concepts of serendipity (turning surprises into opportunities), zemblanity (drifting into predictable failure), and bahramdipity (suppressing novel ideas under hierarchy), the book offers a fresh lens on how managerial action influences outcomes under uncertainty—at both individual and organizational levels. Blending theory, empirical cases, and practical diagnostic tools, it provides a framework for engaging with uncertainty more deliberately. Written for scholars, managers, and entrepreneurs, the book encourages a shift from attempting to eliminate uncertainty to learning how to navigate it wisely.
1 252 kr
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This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.
Business Model Innovation
From Systematic Literature Review to Future Research Directions
Inbunden, Engelska, 2017
1 327 kr
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This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The authors conduct an inductive thematic analysis based on an informal ontological classification that identifies 56 key themes. Within each theme, discussion focuses on thematic patterns, potential inconsistencies and debates, and future directions and opportunities for research. The book makes a number of significant contributions to the field. First, it offers a deeper understanding of the evolution of research on BMI through an ontological map that identifies the key thematic areas in the literature. Second, a multilevel model is developed that clarifies the concept of BMI by identifying its drivers, contingencies, and outcomes. Third, the authors identify clear and specificdirections for further research and offer suggestions on research design, creating an informative road map for the future. The book will be of value both to scholars and researchers and to practitioners.
Experience Logic as a New Perspective for Marketing Management
From Theory to Practical Applications in Different Sectors
Inbunden, Engelska, 2018
1 200 kr
Skickas inom 10-15 vardagar
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
1 075 kr
Skickas inom 10-15 vardagar
This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role played by management in this process, the authors explore the implications of academic discourses on culture and its dimensions for company management. The influence of Chinese cultural roots and the country’s current cultural environment on management is then examined, with provision of guidance on response to the identified challenges. A key feature of the book is the presentation of important recent fieldwork in the main economic regions of China. This research further clarifies how business culture and cultural differences impact on company activities in China and casts light on various aspects of the adaptive capability of SMEs within the country, highlighting the value of cultural awareness andintelligence. The book will be of interest to academics and practitioners alike.
942 kr
Skickas inom 10-15 vardagar
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.