International Series in Advanced Management Studies – serie
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34 produkter
Experience Logic as a New Perspective for Marketing Management
From Theory to Practical Applications in Different Sectors
Av Tonino Pencarelli, Fabio Forlani
Häftad, 2019
1223 kr
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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature …
Impact of Culture on Management of Foreign SMEs in China
Häftad, 2019
1095 kr
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This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role played by …
Marketing Innovations in the Automotive Industry
Meeting the Challenges of the Digital Age
Inbunden, 2019
1576 kr
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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the …
International Marketing Strategy
The Country of Origin Effect on Decision-Making in Practice
Av Giovanna Pegan, Donata Vianelli m. fl.
Inbunden, 2019
792 kr
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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book …
International Marketing Strategy
The Country of Origin Effect on Decision-Making in Practice
Av Giovanna Pegan, Donata Vianelli m. fl.
Häftad, 2020
568 kr
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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book …
Innovation in Community-Based Private Practices Through eHealth
A Business Management Perspective
Inbunden, 2020
1240 kr
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There are many definitions of eHealth and no consensus around the underlying idea. Most contributions on eHealth focus on informatic, public health, legal, social and anthropological implications. This book investigates eHealth through community-based private practices such as pharmacies, hearing …
Innovation in Community-Based Private Practices Through eHealth
A Business Management Perspective
Häftad, 2021
1240 kr
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There are many definitions of eHealth and no consensus around the underlying idea. Most contributions on eHealth focus on informatic, public health, legal, social and anthropological implications. This book investigates eHealth through community-based private practices such as pharmacies, hearing …
Art and Business
Perspectives on Art-based Management
Inbunden, 2020
1128 kr
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Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary …
Art and Business
Perspectives on Art-based Management
Häftad, 2021
1128 kr
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Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary …
Entrepreneurial Essence in Family Businesses
Continuity in Family Capitalism
Inbunden, 2021
1352 kr
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This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspectives have been used through years: from the identification of the entrepreneurial characteristics to the succession model implemented, and to the …
Entrepreneurial Essence in Family Businesses
Continuity in Family Capitalism
Häftad, 2022
1352 kr
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This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspectives have been used through years: from the identification of the entrepreneurial characteristics to the succession model implemented, and to the …
Marketing in Culturally Distant Countries
Managing the 4Ps in Cross-Cultural Contexts
Inbunden, 2022
1352 kr
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The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s “4Ps,” and on the concept of “cultural …
Marketing in Culturally Distant Countries
Managing the 4Ps in Cross-Cultural Contexts
Häftad, 2023
1352 kr
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The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s “4Ps,” and on the concept of “cultural …
Managing Sustainability
Perspectives From Retailing and Services
Av Beatrice Luceri, Elisa Martinelli
Inbunden, 2022
1095 kr
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Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on …
Managing Sustainability
Perspectives From Retailing and Services
Av Beatrice Luceri, Elisa Martinelli
Häftad, 2023
1095 kr
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Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on …
Strategic Agility in Dynamic Business Environments
Unveiling Foundations, Current Perspectives, and Future Directions
Av Marco Balzano, Guido Bortoluzzi
Inbunden, 2024
1464 kr
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Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and practice. But what are the theoretical origins of this paradigm? What are the main lines of development of the paradigm in the current academic debate …
Strategic Agility in Dynamic Business Environments
Unveiling Foundations, Current Perspectives, and Future Directions
Av Marco Balzano, Guido Bortoluzzi
Häftad, 2025
1464 kr
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Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and practice. But what are the theoretical origins of this paradigm? What are the main lines of development of the paradigm in the current academic debate …
Early Internationalizing Firms
A Journey Through Decades of Research
Av Rubina Romanello, Maria Chiarvesio
Inbunden, 2025
1576 kr
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This monograph offers a thorough review of four decades of research on early internationalizing firms, focusing on Born Globals and International New Ventures. It systematically examines 323 empirical studies, exploring the origins, evolution, and key themes within this field. The book covers the …
Early Internationalizing Firms
A Journey Through Decades of Research
Av Rubina Romanello, Maria Chiarvesio
Häftad, 2026
1576 kr
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This monograph offers a thorough review of four decades of research on early internationalizing firms, focusing on Born Globals and International New Ventures. It systematically examines 323 empirical studies, exploring the origins, evolution, and key themes within this field. The book covers the …
Social Media and Crisis Communication in the Cruise Industry
Analysing the Effects of the Covid-19 Pandemic
Inbunden, 2025
1422 kr
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This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic. Focusing on social media platform X, the author conducted a content analysis of the top three cruise lines' strategies using NVivo software …
Social Media and Crisis Communication in the Cruise Industry
Analysing the Effects of the Covid-19 Pandemic
Häftad, 2026
1422 kr
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This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic. Focusing on social media platform X, the author conducted a content analysis of the top three cruise lines' strategies using NVivo software …
Marketing and Dysfunctional Consumer Behaviour
Understanding How and When Marketing Drives Problematic Consumption Patterns
Inbunden, 2025
1064 kr
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This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing …
Marketing and Dysfunctional Consumer Behaviour
Understanding How and When Marketing Drives Problematic Consumption Patterns
Häftad, 2026
1064 kr
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This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing …
Destination Experience Design
Practices and Management
Av Fabiola Sfodera, Xinran Lehto
Inbunden, 2025
2072 kr
Kommande
This book explores destination experience design, synthesizing knowledge from various disciplines to offer insights and practical guidance for academic researchers and destination practitioners. It frames the concept of the flourishing destination as a new paradigm in destination studies and covers …
Governance and Sustainability of Family Business
Evidence from Domestically Listed Italian Companies
Inbunden, 2025
792 kr
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This book explores the intricate relationship between corporate governance and sustainability within the context of Italian family businesses. Combining theoretical perspectives with empirical evidence, it delves into the evolving discourse on the purpose of the firm and stakeholder value creation, …
Virtual Reality, Real Intentions
Consumers’ Evaluation of Product Packaging in Immersive Environments
Inbunden, 2025
1352 kr
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This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-world settings, focusing on packaging’s structural, haptic, and visual cues. Through a cue-based …
Space Economy SEWA - Start, Evolve, or Walk Away
A Comprehensive Guide to Disruptive Innovation and Entrepreneurship Evolution in an Emerging Multi-trillion-dollar Sector
Av Luca Giraldi
Inbunden, 2026
769 kr
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The space economy is undergoing rapid transformation, presenting unprecedented opportunities and risks. This book offers a strategic guide for entrepreneurs, executives, investors, and policymakers navigating this multi-trillion-dollar sector. Using the SEWA framework—Start, Evolve, or Walk Away—it …
Unexpected Game
How Serendipity, Zemblanity, and Bahramdipity Shape Business Action Under Uncertainty
Inbunden, 2026
960 kr
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The Unexpected Game challenges the managerial illusion that uncertainty can be fully controlled. Instead, it demonstrates how organizations actively shape their relationship with the unexpected. By introducing the concepts of serendipity (turning surprises into opportunities), zemblanity (drifting …
Marketing and Customer Loyalty
The Extra Step Approach
Inbunden, 2017
1276 kr
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This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the …
Business Model Innovation
From Systematic Literature Review to Future Research Directions
Av Daniela Andreini, Cristina Bettinelli
Inbunden, 2017
1352 kr
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This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The …
