International Series in Advanced Management Studies – serie
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33 produkter
33 produkter
Häftad, Engelska, 2019
1 208 kr
Skickas inom 10-15 vardagar
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Häftad, Engelska, 2019
1 082 kr
Skickas inom 10-15 vardagar
This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role played by management in this process, the authors explore the implications of academic discourses on culture and its dimensions for company management. The influence of Chinese cultural roots and the country’s current cultural environment on management is then examined, with provision of guidance on response to the identified challenges. A key feature of the book is the presentation of important recent fieldwork in the main economic regions of China. This research further clarifies how business culture and cultural differences impact on company activities in China and casts light on various aspects of the adaptive capability of SMEs within the country, highlighting the value of cultural awareness andintelligence. The book will be of interest to academics and practitioners alike.
Inbunden, Engelska, 2019
1 557 kr
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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Inbunden, Engelska, 2019
782 kr
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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Häftad, Engelska, 2020
561 kr
Skickas inom 10-15 vardagar
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Inbunden, Engelska, 2020
1 225 kr
Skickas inom 10-15 vardagar
There are many definitions of eHealth and no consensus around the underlying idea. Most contributions on eHealth focus on informatic, public health, legal, social and anthropological implications. This book investigates eHealth through community-based private practices such as pharmacies, hearing centres, opticians, and private medical centres from a management perspective. It first presents a systematic review of the theoretical research models that have been developed on eHealth. It then identifies the many innovative managerial implications of eHealth, and finally, it analyses reasons why some eHealth tools are or are not adopted.
Häftad, Engelska, 2021
1 225 kr
Skickas inom 10-15 vardagar
There are many definitions of eHealth and no consensus around the underlying idea. Most contributions on eHealth focus on informatic, public health, legal, social and anthropological implications. This book investigates eHealth through community-based private practices such as pharmacies, hearing centres, opticians, and private medical centres from a management perspective. It first presents a systematic review of the theoretical research models that have been developed on eHealth. It then identifies the many innovative managerial implications of eHealth, and finally, it analyses reasons why some eHealth tools are or are not adopted.
Inbunden, Engelska, 2020
1 114 kr
Skickas inom 10-15 vardagar
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Häftad, Engelska, 2021
1 114 kr
Skickas inom 10-15 vardagar
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Inbunden, Engelska, 2021
1 336 kr
Skickas inom 10-15 vardagar
This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspectives have been used through years: from the identification of the entrepreneurial characteristics to the succession model implemented, and to the educational path for the next generations of entrepreneurs. In this context, the book focuses the attention on the link between different generations of entrepreneurs. In particular, it presents and analyzes the evolutive circle of the family business among generations. This approach permits a holistic view of the intergenerational entrepreneurship within the entrepreneurial families and their businesses. Once intergenerational entrepreneurship has been deeply described, two areas in which the next generation must excel are analyzed: the adaptation to the evolution of the external environment, and the leadership attitude. The author's central message is that evolution happens when the entrepreneurial processes are absorbed by the next generation through the learning of heuristics. Having a leadership style is more than setting a vision, which has to do with strategy and taking important decisions.
Häftad, Engelska, 2022
1 336 kr
Skickas inom 10-15 vardagar
This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspectives have been used through years: from the identification of the entrepreneurial characteristics to the succession model implemented, and to the educational path for the next generations of entrepreneurs. In this context, the book focuses the attention on the link between different generations of entrepreneurs. In particular, it presents and analyzes the evolutive circle of the family business among generations. This approach permits a holistic view of the intergenerational entrepreneurship within the entrepreneurial families and their businesses. Once intergenerational entrepreneurship has been deeply described, two areas in which the next generation must excel are analyzed: the adaptation to the evolution of the external environment, and the leadership attitude. The author's central message is that evolution happens when the entrepreneurial processes are absorbed by the next generation through the learning of heuristics. Having a leadership style is more than setting a vision, which has to do with strategy and taking important decisions.
Inbunden, Engelska, 2022
1 336 kr
Skickas inom 10-15 vardagar
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s “4Ps,” and on the concept of “cultural distance,” the book outlines some key challenges and opportunities for firms that manage international marketing policies about “product,” “price,” “place,” and “promotion” in culturally distant markets. At the same time, the book looks at extant conceptualizations and approaches considering the evolving environmental forces, which are contributing to further challenges for firms that are confronted with changing economic and social scenarios. Indeed, markets and societies are increasingly affected by multiculturalism, and new patterns in consumers’ behaviors have emerged due to the proliferation of digital technologies and, more recently,due to several market disruptions such as the COVID-19 pandemic. How do firms manage culturally distant and increasingly evolving cultural environments is a relevant topic worthy of discussion from both a theoretical perspective and a practice-based approach, through the analysis of real-world case studies. Researchers of cross-cultural marketing and practitioners intending to get acquainted with the latest research on the topic would particularly benefit from this book.
Häftad, Engelska, 2023
1 336 kr
Skickas inom 10-15 vardagar
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s “4Ps,” and on the concept of “cultural distance,” the book outlines some key challenges and opportunities for firms that manage international marketing policies about “product,” “price,” “place,” and “promotion” in culturally distant markets. At the same time, the book looks at extant conceptualizations and approaches considering the evolving environmental forces, which are contributing to further challenges for firms that are confronted with changing economic and social scenarios. Indeed, markets and societies are increasingly affected by multiculturalism, and new patterns in consumers’ behaviors have emerged due to the proliferation of digital technologies and, more recently,due to several market disruptions such as the COVID-19 pandemic. How do firms manage culturally distant and increasingly evolving cultural environments is a relevant topic worthy of discussion from both a theoretical perspective and a practice-based approach, through the analysis of real-world case studies. Researchers of cross-cultural marketing and practitioners intending to get acquainted with the latest research on the topic would particularly benefit from this book.
Inbunden, Engelska, 2022
1 082 kr
Skickas inom 10-15 vardagar
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors. Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability. Readers will benefit from an in-depth analysis of the social responsibility practices of major retailers and their strategies. The authors also take an inside view of CSR by studying the angles of employee perception and job satisfaction, financial performance, and the more recent impact of COVID-19. Using this approach, they highlight the system of relationships existing between stakeholder-related concepts and organizational factors and how they affect sustainability strategy.
Häftad, Engelska, 2023
1 082 kr
Skickas inom 10-15 vardagar
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors. Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability. Readers will benefit from an in-depth analysis of the social responsibility practices of major retailers and their strategies. The authors also take an inside view of CSR by studying the angles of employee perception and job satisfaction, financial performance, and the more recent impact of COVID-19. Using this approach, they highlight the system of relationships existing between stakeholder-related concepts and organizational factors and how they affect sustainability strategy.
Inbunden, Engelska, 2024
1 446 kr
Skickas inom 10-15 vardagar
Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and practice. But what are the theoretical origins of this paradigm? What are the main lines of development of the paradigm in the current academic debate and in firms adopting agile strategies? And, finally, what are the areas and topics that need additional research? With this book, Guido Bortoluzzi and Marco Balzano take us first into the past to look for the historical roots of this disruptive paradigm, then review the current academic debate on the topic and present some cases of agile companies. And finally, they discuss the potential future development of this topic in the field of strategy research.
Häftad, Engelska, 2025
1 446 kr
Skickas inom 10-15 vardagar
Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and practice. But what are the theoretical origins of this paradigm? What are the main lines of development of the paradigm in the current academic debate and in firms adopting agile strategies? And, finally, what are the areas and topics that need additional research? With this book, Guido Bortoluzzi and Marco Balzano take us first into the past to look for the historical roots of this disruptive paradigm, then review the current academic debate on the topic and present some cases of agile companies. And finally, they discuss the potential future development of this topic in the field of strategy research.
Inbunden, Engelska, 2025
1 555 kr
Skickas inom 10-15 vardagar
This monograph offers a thorough review of four decades of research on early internationalizing firms, focusing on Born Globals and International New Ventures. It systematically examines 323 empirical studies, exploring the origins, evolution, and key themes within this field. The book covers the theoretical foundations, internationalization strategies, performance outcomes, and the impact of digital technologies on these firms. It also addresses ongoing debates and identifies areas where further research is needed, presenting a clear agenda for future studies.Targeted at scholars, researchers, and advanced students in International Business, Entrepreneurship, and related fields, this monograph is an essential resource for understanding the complexities of early internationalization. It provides valuable insights into the international growth of small and medium-sized enterprises (SMEs) and the factors that influence their success in global markets.
Inbunden, Engelska, 2025
1 404 kr
Skickas inom 10-15 vardagar
This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic. Focusing on social media platform X, the author conducted a content analysis of the top three cruise lines' strategies using NVivo software and assessed public sentiment and emotions through comments using KNIME and R software. The findings identify the most effective strategies for generating positive public sentiment and favourable emotions, contributing to faster business recovery. The book enhances Situational Crisis Communication Theory and offers practical guidance for managers to improve crisis resilience in the face of crises of such magnitude and duration. This work uniquely combines corporate and consumer perspectives to assess the effectiveness of crisis communication.
Häftad, Engelska, 2026
1 404 kr
Skickas inom 10-15 vardagar
This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic. Focusing on social media platform X, the author conducted a content analysis of the top three cruise lines' strategies using NVivo software and assessed public sentiment and emotions through comments using KNIME and R software. The findings identify the most effective strategies for generating positive public sentiment and favourable emotions, contributing to faster business recovery. The book enhances Situational Crisis Communication Theory and offers practical guidance for managers to improve crisis resilience in the face of crises of such magnitude and duration. This work uniquely combines corporate and consumer perspectives to assess the effectiveness of crisis communication.
Inbunden, Engelska, 2025
1 050 kr
Skickas inom 10-15 vardagar
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing’s role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.
Häftad, Engelska, 2026
1 050 kr
Skickas inom 10-15 vardagar
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing’s role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.
Inbunden, Engelska, 2025
2 024 kr
Kommande
This book explores destination experience design, synthesizing knowledge from various disciplines to offer insights and practical guidance for academic researchers and destination practitioners. It frames the concept of the flourishing destination as a new paradigm in destination studies and covers foundational concepts, stakeholder perspectives, modern trends, practical tools, and future directions to design, plan, and implement engaging, hospitable, and well-being-oriented experiences for visitors. Brief examples of existing practices and future scenarios ensure a balanced representation of destinations from different regions and development stages. The primary readers include academic researchers, DMOs, destination experience providers, urban planners, event organizers, and tourism professionals. By addressing both theoretical and practical aspects, the book aims to inspire and equip stakeholders to create exceptional visitor experiences and drive innovation in destination experience design and management.
Inbunden, Engelska, 2025
781 kr
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This book explores the intricate relationship between corporate governance and sustainability within the context of Italian family businesses. Combining theoretical perspectives with empirical evidence, it delves into the evolving discourse on the purpose of the firm and stakeholder value creation, examining how governance structures shape sustainability decisions and outcomes. Particular attention is given to the distinctive characteristics of family firms, highlighting how family involvement shapes governance practices and sustainability strategies. Offering valuable insights into governance mechanisms and sustainability approaches that support the implementation of Environmental, Social, and Governance (ESG) initiatives, this book is an essential resource for scholars, practitioners, and policymakers interested in the governance and sustainability of family businesses, particularly within the Italian context.
Virtual Reality, Real Intentions
Consumers’ Evaluation of Product Packaging in Immersive Environments
Inbunden, Engelska, 2025
1 336 kr
Skickas inom 10-15 vardagar
This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-world settings, focusing on packaging’s structural, haptic, and visual cues. Through a cue-based approach and empirical studies, it assesses consumers' perceptions, attitudes, and intentions, such as perceived sustainability, willingness to pay, purchase intention, and more. The volume bridges packaging design, sustainability, and consumer behavior in immersive environments, offering actionable insights for researchers and professionals in marketing, product development, and digital innovation. It positions VR as a valid tool for packaging evaluation and testing, contributing to both academic discourse and practical applications in prototyping and sustainable design.
Inbunden, Engelska, 2026
759 kr
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The space economy is undergoing rapid transformation, presenting unprecedented opportunities and risks. This book offers a strategic guide for entrepreneurs, executives, investors, and policymakers navigating this multi-trillion-dollar sector. Using the SEWA framework—Start, Evolve, or Walk Away—it provides actionable insights into launching new ventures, transforming existing enterprises, or exiting unviable projects. Readers gain a concise market overview, understand the shift from government-led programs to commercial innovation, and explore frameworks for funding, regulation, talent, and execution. Real-world case studies from India, Italy, and the USA illustrate practical applications. Whether building upstream infrastructure or downstream applications, this book equips decision-makers with tools to allocate resources wisely, mitigate risk, and lead the next era of growth beyond Earth.
Unexpected Game
How Serendipity, Zemblanity, and Bahramdipity Shape Business Action Under Uncertainty
Inbunden, Engelska, 2026
947 kr
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The Unexpected Game challenges the managerial illusion that uncertainty can be fully controlled. Instead, it demonstrates how organizations actively shape their relationship with the unexpected. By introducing the concepts of serendipity (turning surprises into opportunities), zemblanity (drifting into predictable failure), and bahramdipity (suppressing novel ideas under hierarchy), the book offers a fresh lens on how managerial action influences outcomes under uncertainty—at both individual and organizational levels. Blending theory, empirical cases, and practical diagnostic tools, it provides a framework for engaging with uncertainty more deliberately. Written for scholars, managers, and entrepreneurs, the book encourages a shift from attempting to eliminate uncertainty to learning how to navigate it wisely.
Inbunden, Engelska, 2017
1 260 kr
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This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.
Inbunden, Engelska, 2017
1 336 kr
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This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The authors conduct an inductive thematic analysis based on an informal ontological classification that identifies 56 key themes. Within each theme, discussion focuses on thematic patterns, potential inconsistencies and debates, and future directions and opportunities for research. The book makes a number of significant contributions to the field. First, it offers a deeper understanding of the evolution of research on BMI through an ontological map that identifies the key thematic areas in the literature. Second, a multilevel model is developed that clarifies the concept of BMI by identifying its drivers, contingencies, and outcomes. Third, the authors identify clear and specificdirections for further research and offer suggestions on research design, creating an informative road map for the future. The book will be of value both to scholars and researchers and to practitioners.
Inbunden, Engelska, 2018
1 208 kr
Skickas inom 10-15 vardagar
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.