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Generoso Branca – författare

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2 produkter

  1. Generoso Branca - Virtual Reality, Real Intentions, Inbunden. Tillgänglighet: Lägg i varukorg

    Virtual Reality, Real Intentions

    Consumers’ Evaluation of Product Packaging in Immersive Environments

    Av Generoso Branca

    Inbunden, 2025

    1336 kr

    Lägg i varukorg

    This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-world settings, focusing on packaging’s structural, haptic, and visual cues. Through a cue-based …

  2. Generoso Branca - Virtual Reality, Real Intentions, E-bok. Tillgänglighet: Lägg i varukorg

    Virtual Reality, Real Intentions

    Consumers' Evaluation of Product Packaging in Immersive Environments

    Av Generoso Branca

    E-bok, 2025

    1838 kr

    Lägg i varukorg

    This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-world settings, focusing on packaging’s structural, haptic, and visual cues. Through a cue-based …