Elena Candelo – författare
Visar alla böcker från författaren Elena Candelo. Handla med fri frakt och snabb leverans.
2 produkter
Marketing Innovations in the Automotive Industry
Meeting the Challenges of the Digital Age
Inbunden, 2019
1576 kr
Lägg i varukorg
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the …
Marketing Innovations in the Automotive Industry
Meeting the Challenges of the Digital Age
E-bok, 2019
2006 kr
Lägg i varukorg
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the …
