Elena Candelo - Böcker
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1 produkt
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Marketing Innovations in the Automotive Industry
Meeting the Challenges of the Digital Age
Inbunden, Engelska, 2019
1 528 kr
Skickas inom 10-15 vardagar
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.