Gioele Zamparo – författare
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3 produkter
Marketing and Dysfunctional Consumer Behaviour
Understanding How and When Marketing Drives Problematic Consumption Patterns
Inbunden, 2025
1064 kr
Lägg i varukorg
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing …
Marketing and Dysfunctional Consumer Behaviour
Understanding How and When Marketing Drives Problematic Consumption Patterns
E-bok, 2025
1418 kr
Lägg i varukorg
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing …
Marketing and Dysfunctional Consumer Behaviour
Understanding How and When Marketing Drives Problematic Consumption Patterns
Häftad, 2026
1064 kr
Lägg i varukorg
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing …
