Giovanna Magnani – författare
Visar alla böcker från författaren Giovanna Magnani. Handla med fri frakt och snabb leverans.
6 produkter
International Entrepreneurship
Theoretical Foundations and Practices; Second Edition
Av Antonella Zucchella, Giovanna Magnani
Inbunden, 2016
1128 kr
Lägg i varukorg
Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging issue from its foundations; entrepreneurship, strategic management and international business studies. …
International Entrepreneurship
Theoretical Foundations and Practices; Second Edition
Av Giovanna Magnani, Antonella Zucchella
E-bok, 2016
1596 kr
Lägg i varukorg
Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging issue from its foundations; entrepreneurship, strategic management and international business studies. …
International Entrepreneurship
Theoretical Foundations and Practices; Second Edition
Av Antonella Zucchella, Giovanna Magnani
Häftad, 2020
1128 kr
Lägg i varukorg
Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging issue from its foundations; entrepreneurship, strategic management and international business studies. …
Marketing in Culturally Distant Countries
Managing the 4Ps in Cross-Cultural Contexts
Inbunden, 2022
1352 kr
Lägg i varukorg
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s “4Ps,” and on the concept of “cultural …
Marketing in Culturally Distant Countries
Managing the 4Ps in Cross-Cultural Contexts
E-bok, 2022
1798 kr
Lägg i varukorg
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s “4Ps,” and on the concept of “cultural …
Marketing in Culturally Distant Countries
Managing the 4Ps in Cross-Cultural Contexts
Häftad, 2023
1352 kr
Lägg i varukorg
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s “4Ps,” and on the concept of “cultural …
