Giovanna Magnani – författare
Visar alla böcker från författaren Giovanna Magnani. Handla med fri frakt och snabb leverans.
4 produkter
4 produkter
International Entrepreneurship
Theoretical Foundations and Practices; Second Edition
Inbunden, Engelska, 2016
1 098 kr
Skickas inom 10-15 vardagar
Over the past two decades international entrepreneurship has become a key issue in international business studies. The book proposes an integrated interpretive framework in which to place international entrepreneurship, examining both theoretical and practical interests.
International Entrepreneurship
Theoretical Foundations and Practices; Second Edition
Häftad, Engelska, 2020
1 098 kr
Skickas inom 10-15 vardagar
Over the past two decades international entrepreneurship has become a key issue in international business studies. The book proposes an integrated interpretive framework in which to place international entrepreneurship, examining both theoretical and practical interests.
Marketing in Culturally Distant Countries
Managing the 4Ps in Cross-Cultural Contexts
Inbunden, Engelska, 2022
1 312 kr
Skickas inom 10-15 vardagar
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.
Marketing in Culturally Distant Countries
Managing the 4Ps in Cross-Cultural Contexts
Häftad, Engelska, 2023
1 312 kr
Skickas inom 10-15 vardagar
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.