Art and Business

Perspectives on Art-based Management

AvStefania Masè

Inbunden, Engelska, 2020

Del i serien International Series in Advanced Management Studies

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Beskrivning

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

Produktinformation

Utgivningsdatum:2020-08-30
Mått:155 x 235 x 15 mm
Vikt:407 g
Format:Inbunden
Språk:Engelska
Serie:International Series in Advanced Management Studies
Antal sidor:146
Förlag:Springer Nature Switzerland AG
ISBN:9783030517687

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Konstböcker inom Kultur

Mer om författaren

Stefania Masè is Assistant Professor at IPAG Business School, France, where she teaches Marketing, Communication and International Business. She has a double Ph.D. from University of Macerata, Italy, and Lettres Sorbonne University, France. Her current research interests include art-based management, luxury goods, consumer behavior, and family business.

Innehållsförteckning

INTRODUCTION.- PART I: A Definition of Art & Business.- Art & Business.- Systematic Literature Review in the Field of Art & Business.- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business.- Art & Business A Relational Model.- Art & Corporate Social Responsibility.- Art & Communication.- Art & Cross-Cultural Business.- Art & Cross-Cultural Business.- Art & Consumer Perception.- DISCUSSION & CONCLUSION.