Giovanna Pegan – författare
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2 produkter
2 produkter
International Marketing Strategy
The Country of Origin Effect on Decision-Making in Practice
Inbunden, Engelska, 2019
774 kr
Skickas inom 10-15 vardagar
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.
International Marketing Strategy
The Country of Origin Effect on Decision-Making in Practice
Häftad, Engelska, 2020
556 kr
Skickas inom 10-15 vardagar
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.