Patrizia de Luca – författare
Visar alla böcker från författaren Patrizia de Luca. Handla med fri frakt och snabb leverans.
3 produkter
International Marketing Strategy
The Country of Origin Effect on Decision-Making in Practice
Av Giovanna Pegan, Donata Vianelli m. fl.
Inbunden, 2019
792 kr
Lägg i varukorg
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book …
International Marketing Strategy
The Country of Origin Effect on Decision-Making in Practice
Av Patrizia de Luca, Donata Vianelli m. fl.
E-bok, 2019
755 kr
Lägg i varukorg
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the ''country of origin''. This book …
International Marketing Strategy
The Country of Origin Effect on Decision-Making in Practice
Av Giovanna Pegan, Donata Vianelli m. fl.
Häftad, 2020
568 kr
Lägg i varukorg
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book …
