Tonino Pencarelli – författare
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3 produkter
Experience Logic as a New Perspective for Marketing Management
From Theory to Practical Applications in Different Sectors
Av Tonino Pencarelli, Fabio Forlani
Häftad, 2019
1223 kr
Lägg i varukorg
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature …
Experience Logic as a New Perspective for Marketing Management
From Theory to Practical Applications in Different Sectors
Av Tonino Pencarelli, Fabio Forlani
Inbunden, 2018
1223 kr
Lägg i varukorg
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature …
Experience Logic as a New Perspective for Marketing Management
From Theory to Practical Applications in Different Sectors
Av Fabio Forlani, Tonino Pencarelli
E-bok, 2018
1576 kr
Lägg i varukorg
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature …
