Social Media and Crisis Communication in the Cruise Industry

Analysing the Effects of the Covid-19 Pandemic

AvGinevra Testa

Inbunden, Engelska, 2025

Del i serien International Series in Advanced Management Studies

1 378 kr

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Beskrivning

This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic.

Produktinformation

Utgivningsdatum:2025-04-26
Mått:155 x 235 x 19 mm
Vikt:528 g
Format:Inbunden
Språk:Engelska
Serie:International Series in Advanced Management Studies
Antal sidor:214
Förlag:Springer International Publishing AG
ISBN:9783031838958

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Mer om författaren

Ginevra Testa completed her PhD at the Italian Centre of Excellence on Logistics, Transport, and Infrastructure (CIELI) at the University of Genoa, where she is now a Research Fellow. Her research focuses on crisis communication in the digital age, social media communication by startups, and the metaverse's strategic implications. She has also gained professional experience in strategic communication at Michelin S.p.A.

Innehållsförteckning

1. The Importance of Crisis Communication.- 2. Crisis Communication and Social Media.- 3. Crisis Communication and Health Crises: A Systematic Literature Review.- 4. Social-Media Crisis Communication in the Tourism and Hospitality Sector: An Empirical Investigation in the Cruise Industry.- 5. Cruise Lines’ Crisis Communication Strategies on X During the Pandemic: Results of Content Analysis.- 6. Efficacy of Cruise Lines’ Crisis Communication Strategies During the Pandemic: Results of Sentiment Analysis.- 7. Conclusion.