Dominique M. Hanssens – författare
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10 produkter
Market Response Models
Econometric and Time Series Analysis
Av Randall L. Schultz, Leonard J. Parsons m. fl.
E-bok, 2005
4120 kr
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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the …
Market Response Models
Econometric and Time Series Analysis
Av Dominique M. Hanssens, Leonard J. Parsons m. fl.
Inbunden, 2001
3153 kr
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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the …
Handbook of Marketing Analytics
Methods and Applications in Marketing Management, Public Policy, and Litigation Support: Second Edition
Av Natalie Mizik, Dominique M. Hanssens
Inbunden, 2026
5076 kr
Kommande
This thoroughly revised second edition showcases analytical marketing methods and their real-life applications. Chapters describe the methods in detail while 22 new and updated case studies outline detailed examples of their uses.Expert contributors provide a comprehensive examination of leading …
Market Response Models
Econometric and Time Series Analysis
Av Dominique M. Hanssens, Leonard J. Parsons m. fl.
Häftad, 2003
3715 kr
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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the …
Handbook of Marketing Analytics
Methods and Applications in Marketing Management, Public Policy, and Litigation Support
Av Natalie Mizik, Dominique M. Hanssens
Inbunden, 2018
4312 kr
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The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen methods chapters present an overview of specific marketing analytic methods in technical detail while …
Handbook of Marketing Analytics
Methods and Applications in Marketing Management, Public Policy, and Litigation Support
Av Dominique M. Hanssens, Natalie Mizik
E-bok, 2018
832 kr
Lägg i varukorg
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen methods chapters present an overview of specific marketing analytic methods in technical detail while …
Handbook of Marketing Analytics
Methods and Applications in Marketing Management, Public Policy, and Litigation Support
Av Natalie Mizik, Dominique M. Hanssens
Häftad, 2019
878 kr
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The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen methods chapters present an overview of specific marketing analytic methods in technical detail while …
Market Response Models: Econometric and Time Series Analysis
Av Randall L. Schultz, Leonard J. Parsons m. fl.
E-bok, 2012
1798 kr
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This book reports over a decade''s worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical …
Market Response Models: Econometric and Time Series Analysis
Av Dominique M. Hanssens, Leonard J. Parsons m. fl.
Häftad, 2011
1468 kr
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This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical …
LONG-TERM IMPACT OF MARKETING: A COMPENDIUM
Inbunden, 2018
3465 kr
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Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to …
