Leonard J. Parsons – författare
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6 produkter
Market Response Models
Econometric and Time Series Analysis
Av Randall L. Schultz, Leonard J. Parsons m. fl.
E-bok, 2005
4120 kr
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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the …
Basic Marketing Management
Av Douglas J. Dalrymple, Leonard J. Parsons
Häftad, 2000
2245 kr
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Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current …
Market Response Models
Econometric and Time Series Analysis
Av Dominique M. Hanssens, Leonard J. Parsons m. fl.
Inbunden, 2001
3153 kr
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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the …
Market Response Models
Econometric and Time Series Analysis
Av Dominique M. Hanssens, Leonard J. Parsons m. fl.
Häftad, 2003
3715 kr
Lägg i varukorg
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the …
Market Response Models: Econometric and Time Series Analysis
Av Randall L. Schultz, Leonard J. Parsons m. fl.
E-bok, 2012
1798 kr
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This book reports over a decade''s worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical …
Market Response Models: Econometric and Time Series Analysis
Av Dominique M. Hanssens, Leonard J. Parsons m. fl.
Häftad, 2011
1468 kr
Lägg i varukorg
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical …
