Randall L. Schultz – författare
Visar alla böcker från författaren Randall L. Schultz. Handla med fri frakt och snabb leverans.
6 produkter
Market Response Models
Econometric and Time Series Analysis
Av Randall L. Schultz, Leonard J. Parsons m. fl.
E-bok, 2005
4120 kr
Lägg i varukorg
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the …
Market Response Models
Econometric and Time Series Analysis
Av Dominique M. Hanssens, Leonard J. Parsons m. fl.
Inbunden, 2001
3153 kr
Lägg i varukorg
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the …
Information Systems Implementation
Testing a Structural Model
Av Henry C. Lucas Jr., Michael C. Ginzberg m. fl.
Inbunden, 1990
883 kr
Lägg i varukorg
This book presents a structural model of information system implementation and tests using data from several independent system implementation efforts. The model is based on the results of 15 years of implementation research and integrates the two primary streams of that research: factor studies …
Market Response Models
Econometric and Time Series Analysis
Av Dominique M. Hanssens, Leonard J. Parsons m. fl.
Häftad, 2003
3715 kr
Lägg i varukorg
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the …
Market Response Models: Econometric and Time Series Analysis
Av Randall L. Schultz, Leonard J. Parsons m. fl.
E-bok, 2012
1798 kr
Lägg i varukorg
This book reports over a decade''s worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical …
Market Response Models: Econometric and Time Series Analysis
Av Dominique M. Hanssens, Leonard J. Parsons m. fl.
Häftad, 2011
1468 kr
Lägg i varukorg
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical …
