Eric C. Schwarz – författare

Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.

Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.

Now in a fully revised and updated fourth edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to examine the practical realities connecting facilities, people, and technology.An essential textbook for any sport facilities course, it introduces the fundamentals of facility management and presents cutting-edge, evidence-based perspectives that show the reader how to become a more effective practitioner and deliver better results for their organization. Every chapter includes in-depth case studies to illustrate best practice, as well as ‘Technology Now,’ ‘Facility Focus,’ and ‘In the Field’ features to highlight key points. This new edition includes expanded coverage of important themes in contemporary sport facilities operations management, including cybersecurity, the use of AI, data analytics, sustainability, and the politics of event bidding and facility financing, as well as a brand-new chapter on how to build and develop a career in sport facilities management.This book is an invaluable course text for sport management educators and students, especially those studying facility management. It is also useful reading for industry professionals working in sport facility management, from grassroots and community complexes to global mega stadiums and arenas.Ancillary materials accompanying this book include PowerPoint presentations for each chapter; multiple-choice and essay questions; online appendices with diagrams, schematics, manuals, and forms; a glossary; and a sample master syllabus.

Now in a fully revised and updated fourth edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to examine the practical realities connecting facilities, people, and technology.An essential textbook for any sport facilities course, it introduces the fundamentals of facility management and presents cutting-edge, evidence-based perspectives that show the reader how to become a more effective practitioner and deliver better results for their organization. Every chapter includes in-depth case studies to illustrate best practice, as well as ‘Technology Now,’ ‘Facility Focus,’ and ‘In the Field’ features to highlight key points. This new edition includes expanded coverage of important themes in contemporary sport facilities operations management, including cybersecurity, the use of AI, data analytics, sustainability, and the politics of event bidding and facility financing, as well as a brand-new chapter on how to build and develop a career in sport facilities management.This book is an invaluable course text for sport management educators and students, especially those studying facility management. It is also useful reading for industry professionals working in sport facility management, from grassroots and community complexes to global mega stadiums and arenas.Ancillary materials accompanying this book include PowerPoint presentations for each chapter; multiple-choice and essay questions; online appendices with diagrams, schematics, manuals, and forms; a glossary; and a sample master syllabus.

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context. With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact, and legacy. Now supported by a companion website containing slides, test banks, a glossary, and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.