Fraser Sutherland – författare
Visar alla böcker från författaren Fraser Sutherland. Handla med fri frakt och snabb leverans.
5 produkter
The Making of a Name
The Inside Story of the Brands We Buy
Av Steve Rivkin, Fraser Sutherland m. fl.
Inbunden, 2004
519 kr
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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've …
Making of a Name
The Inside Story of the Brands We Buy
Av Fraser Sutherland, Steve Rivkin
E-bok, 2005
375 kr
Lägg i varukorg
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they''ve …
Making of a Name
The Inside Story of the Brands We Buy
Av Fraser Sutherland, Steve Rivkin
E-bok, 2005
375 kr
Lägg i varukorg
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they''ve …
Book of Malcolm
My Son's Life with Schizophrenia
Häftad, 2022
209 kr
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A father reflects on the rich life of his son, who died suddenly at twenty-six after living with schizophrenia.On the morning of Boxing Day 2009, the poet Fraser Sutherland and his wife found their son, Malcolm, dead in his bedroom in their house. He was twenty-six and had died from a seizure of …