Steve Rivkin – författare
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10 produkter
The Making of a Name
The Inside Story of the Brands We Buy
Av Steve Rivkin, Fraser Sutherland m. fl.
Inbunden, 2004
519 kr
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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've …
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Inbunden, 2009
381 kr
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The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind —a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are …
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
E-bok, 2009
451 kr
Lägg i varukorg
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind —a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are …
Making of a Name
The Inside Story of the Brands We Buy
Av Fraser Sutherland, Steve Rivkin
E-bok, 2005
375 kr
Lägg i varukorg
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they''ve …
Making of a Name
The Inside Story of the Brands We Buy
Av Fraser Sutherland, Steve Rivkin
E-bok, 2005
375 kr
Lägg i varukorg
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they''ve …
Differentiate or Die
Survival in Our Era of Killer Competition
Inbunden, 2008
226 kr
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique …
Differentiate or Die
Survival in Our Era of Killer Competition
E-bok, 2008
277 kr
Lägg i varukorg
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique …
IdeaWise
How to Transform Your Ideas into Tomorrow's Innovations
Av Steve Rivkin, Fraser Seitel
Inbunden, 2002
367 kr
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An easy-to-understand and easy-to-implement method for creating new ideas and new productsThis book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to …
IdeaWise
How to Transform Your Ideas into Tomorrow''s Innovations
Av Fraser Seitel, Steve Rivkin
E-bok, 2002
453 kr
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An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company''s existing products and services in order to …
Differentiate or Die
Survival in Our Era of Killer Competition
E-bok, 2010
277 kr
Lägg i varukorg
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique …
