Jack Trout – författare
Visar alla böcker från författaren Jack Trout. Handla med fri frakt och snabb leverans.
22 produkter
Positioning: The Battle for Your Mind
Av Al Ries, Jack Trout
Häftad, 2001
241 kr
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. …
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Av Al Ries, Jack Trout
Inbunden, 2000
271 kr
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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and …
The Making of a Name
The Inside Story of the Brands We Buy
Av Steve Rivkin, Fraser Sutherland m. fl.
Inbunden, 2004
519 kr
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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've …
22 Immutable Laws of Marketing
Av Jack Trout, Al Ries
Ljudbok, 2005
58 kr
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The authors have distilled their 40-plus years of marketing expertise to provide the key to today''s competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
22 Immutable Laws of Marketing
Exposed and Explained by the World''s Two
Av Jack Trout, Al Ries
E-bok, 2009
113 kr
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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
22 Immutable Laws of Marketing
Av Jack Trout, Al Ries
Ljudbok, 2014
147 kr
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There are laws of nature, so why shouldnt there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, …
Marketing Warfare
Av Al Ries, Jack Trout
Häftad, 1997
234 kr
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You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their …
New Positioning: The Latest on the World's #1 Business Strategy
Av Jack Trout
E-bok, 1997
270 kr
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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Av Jack Trout
Häftad, 2001
256 kr
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'Engaging...Trout practices what he preaches' - "Publishers Weekly". 'Compelling' - "Booklist". It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic "Positioning" …
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Av Jack Trout, Al Ries
E-bok, 2000
406 kr
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“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 …
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Inbunden, 2009
381 kr
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The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind —a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are …
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
E-bok, 2009
451 kr
Lägg i varukorg
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind —a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are …
Positioning: The Battle for Your Mind
Av Jack Trout, Al Ries
E-bok, 2001
255 kr
Lägg i varukorg
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer''s mind-one that reflects a company''s own strengths and weaknesses as well as those of its competitors. …
Differentiate or Die
Survival in Our Era of Killer Competition
Inbunden, 2008
226 kr
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique …
Differentiate or Die
Survival in Our Era of Killer Competition
E-bok, 2008
277 kr
Lägg i varukorg
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique …
Genie's Wisdom
A Fable of How a CEO Learned to Be a Marketing Genius
Av Jack Trout
Inbunden, 2002
357 kr
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A compelling fable that distills the essence of genius marketing strategiesThe "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the …
22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Av Al Ries, Jack Trout
Häftad, 1994
284 kr
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Differentiate or Die
Survival in Our Era of Killer Competition
E-bok, 2010
277 kr
Lägg i varukorg
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique …
Differentiate or Die
Survival in Our Era of Killer Competition
Av Jack Trout
Ljudbok, 2010
249 kr
Lägg i varukorg
In today''s ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company''s …
22 Immutable Laws Of Marketing
Av Al Ries, Jack Trout
Häftad, 1994
127 kr
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to …
