Jack Trout on Strategy
Häftad, Engelska, 2015
220 kr
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Produktinformation
- Utgivningsdatum:2015-05-16
- Mått:127 x 203 x 9 mm
- Vikt:181 g
- Format:Häftad
- Språk:Engelska
- Antal sidor:176
- Förlag:McGraw-Hill Education
- ISBN:9781259589621
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Mer om författaren
Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.
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