McGraw-Hill Education – förlag

Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8th edition, Foundations of Marketing explores these pressing questions, offering up-to-date insights through real-world applications of marketing concepts, case studies, and contemporary examples. The book’s value theme continues to provide a strong conceptual framework, helping students understand how marketing creates, communicates, and delivers value in a rapidly changing landscape. This leading textbook reflects recent advancements in marketing research and practice, making it an essential resource for today’s marketing students.

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Foundations of Marketing is available through McGraw Hill’s Connect® learning platform as an interactive, adaptive eBook alongside a wealth of ready-made course content for teaching, learning, practice and assessment. With a variety of tools to help with course management, insight and tracking, Connect helps faculty and institutions improve student outcomes and deliver courses more efficiently. To learn more, visit mheducation.co.uk/connect.

Key Connect® features for this edition include:

John Fahy is Professor of Marketing at the University of Limerick, Ireland

David Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark (Sønderborg)

From making everyday decisions to solving complex problems, our ability to understand situations and choose the right actions is at the heart of how society works. But how do we actually process information, and why do we sometimes get it wrong? These are the questions at the core of the dynamic field of cognitive psychology.

The new, third edition of Cognitive Psychology is accessible and comprehensive, bridging the gap between everyday experiences and laboratory studies, and striking a balance between research and application. This new edition enables students to not just understand cognitive psychology, but to gain the tools to critically evaluate laboratory studies and to develop a lasting interest in the discipline.

Key Features:

Cognitive Psychology is available as an eBook through McGraw Hill’s Connect® learning platform with AI Reader functionality, alongside a wealth of ready-made course content for teaching, learning, practice and assessment. With a variety of tools to help with course management, insight and tracking, Connect helps faculty and institutions improve student outcomes and deliver courses more efficiently. To learn more, visit mheducation.co.uk/connect.

Key Connect® features for this edition include:

Professor Ken Gilhooly is Emeritus Professor of Psychology at the University of Hertfordshire. He previously served as Chair of the Cognitive Section of the British Psychological Society.

Professor Fiona Lyddy is based at Maynooth University, where she has held the positions of Head of the Department of Psychology and Dean of the Faculty of Science and Engineering.

Professor Frank Pollick is a Professor at the University of Glasgow and previously worked and studied at leading institutions in the USA and Japan.

Dr Sandra Buratti is Senior Lecturer in Psychology and holds the position of Deputy Head of the Department of Psychology at the University of Gothenburg.

“I’ve worked in a wide range of settings and been fortunate to teach health professionals and to learn from the best. Despite all that experience, I still find Clinical Sports Medicine extremely useful. It makes me, and my athletes, better. Very easy to quickly check in the clinic. Love every new edition—have not been disappointed.”Mario Bizzini, PT, PhD, Former Executive Board Member, International Federation of Sports Physical Therapy (IFSPT)

Now in its sixth edition, the world-leading series Brukner & Khan’s Clinical Sports Medicine is a practical guide to physiotherapy and musculoskeletal medicine. Written for students and those early in their careers, this first book in the collection, Foundations of Clinical Practice, guides you on how to be a great patient-focused clinician. It lays out the clinical sciences that underpin our field, and details the principles of assessment and multidisciplinary treatment.

Key features• 87 practice pearls that turn years of clinical experience into expert advice• 380 figures, 280 of which are new to this edition• 74 feature boxes to highlight advanced clinical issues• 69 QR codes with hours of additional content

What’s new• Chapter outline, learning objectives and key points for every chapter• 16 new chapters covering how to be a better clinician, how to interpret clinical sciences, and the principles that underpin quality clinical practice• All chapters reworked from scratch by 90 world-leading experts

OTHER BOOKS IN THIS THREE-PART SERIESClinical Sports Medicine 6e: Managing Injuries is the how-to manual on diagnosing and treating sport-related injuriesClinical Sports Medicine 6e: The Medicine of Exercise is for clinicians who prescribe exercise to promote health and who treat exercise-related medical conditions (e.g. exercise-induced asthma)

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

A Fully-Updated, No-Nonsense Guide to Electronics

Advance your electronics knowledge and gain the skills necessary to develop and construct your own functioning gadgets. Written by a pair of experienced engineers and dedicated hobbyists, Practical Electronics for Inventors, Fourth Edition, lays out the essentials and provides step-by-step instructions, schematics, and illustrations. Discover how to select the right components, design and build circuits, use microcontrollers and ICs, work with the latest software tools, and test and tweak your creations. This easy-to-follow book features new instruction on programmable logic, semiconductors, operational amplifiers, voltage regulators, power supplies, digital electronics, and more. Practical Electronics for Inventors, Fourth Edition, covers:

THE NATIONAL BESTSELLER!

Anyone can learn to invest wisely with this bestselling investment system!

Through every type of market, William J. O’Neil’s national bestseller, How to MakeMoney in Stocks, has shown over 2 million investors the secrets to building wealth.O’Neil’s powerful CAN SLIM® Investing System—a proven 7-step process for minimizingrisk and maximizing gains—has influenced generations of investors.

Based on a major study of market winners from 1880 to 2009, this expandededition gives you:

PLUS strategies to help you avoid the 21 mostcommon investor mistakes!

“I dedicated the 2004 Stock Trader’s Almanac to Bill O’Neil: ‘His foresight,innovation, and disciplined approach to stock market investing will influenceinvestors and traders for generations to come.’”—Yale Hirsch, publisher and editor, Stock Trader’s Almanac andauthor of Let’s Change the World Inc.

“Investor’s Business Daily has provided a quarter-century of great financialjournalism and investing strategies.”—David Callaway, editor-in-chief, MarketWatch

“How to Make Money in Stocks is a classic. Any investor serious about makingmoney in the market ought to read it.”—Larry Kudlow, host, CNBC’s "The Kudlow Report"

Cengel and Cimbala's Fluid Mechanics Fundamentals and Applications, communicates directly with tomorrow's engineers in a simple yet precise manner, while covering the basic principles and equations of fluid mechanics in the context of numerous and diverse real-world engineering examples. The text helps students develop an intuitive understanding of fluid mechanics by emphasizing the physics, using figures, numerous photographs and visual aids to reinforce the physics. The highly visual approach enhances the learning of fluid mechanics by students. This text distinguishes itself from others by the way the material is presented - in a progressive order from simple to more difficult, building each chapter upon foundations laid down in previous chapters. In this way, even the traditionally challenging aspects of fluid mechanics can be learned effectively.

McGraw-Hill's Connect, is also available as an optional, add on item. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, how they need it, so that class time is more effective. Connect allows the professor to assign homework, quizzes, and tests easily and automatically grades and records the scores of the student's work. Problems are randomized to prevent sharing of answers an may also have a "multi-step solution" which helps move the students' learning along if they experience difficulty.

Now in its sixth edition, the world-leading series Brukner & Khan’s Clinical Sports Medicine is a practical guide to physiotherapy and musculoskeletal medicine. Written for clinicians/practitioners, this second book in the collection, Managing Injuries, is how to diagnose and treat sports-related injuries.

New!

Connecting Social Psychology to the world around us. Social Psychology introduces students to the science of us: our thoughts, feelings, and behaviors in a changing world. Students learn to think critically about everyday behaviors and gain an appreciation for the world around them, regardless of background or major. Social Psychology's conversational voice helps students to access and enjoy this exciting science. Students explore scientific studies of universal questions of love, hate, conformity and independence, prejudice and helping, persuasion and self-determination.

A hands-on introduction to Java programming—fully revised for the latest version, Java SE 21

Thoroughly updated for Java Platform Standard Edition 21, this practical resource uses a proven, step-by-step approach to teach the fundamentals of Java. You will discover how to get started programming in Java from the very first chapter. Written by Java guru Herbert Schildt and updated by Dr. Danny Coward, the book starts with the basics, such as how to create, compile, and run a Java program. From there, you will learn essential Java keywords, syntax, and commands.

Java: A Beginner's Guide, Tenth Edition covers the basics and touches on advanced features, including multithreaded programming, generics, Lambda expressions, and Swing. Enumeration, modules, and interface methods are also clearly explained. This proven guide delivers the appropriate mix of theory and practical coding necessary to get readers up and running developing their own Java applications from the ground up or customize existing code.

This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.

The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation―especially difficult ones―leads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

This new edition addresses issues that have arisen in recent years. You’ll learn how to:

Whether they take place at work or at home, with your coworkers or your spouse, Crucial Conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a Crucial Conversation again.

"Minervini has run circles around most PhDs tryingto design systems to beat the market." -- JACK SCHWAGER, bestselling author of Stock Market Wizards

"Mark's book has to be on every investor's bookshelf. It is about the most comprehensive work I have ever read on investing in growth stocks." -- DAVID RYAN, three-time U.S. Investing Champion

"[Minervini is] one of the most highly respected independent traders of our generation. His experience and past history of savvy market calls is legendary." -- CHARLES KIRK, The Kirk Report

"One of Wall Street's most remarkable success stories." -- BEN POWER, Your Trading Edge

THE INVESTOR'S GUIDE TO SUPERPERFORMANCE!

Dramatically increase your stock market returns with the legendary SEPA system!

For the first time ever, U.S. Investing Champion MarkMinervini reveals the proven, time-tested trading system he used to achieve triple-digit returns for five consecutive years, averaging 220% per year fora 33,500% compounded total return.

In Trade Like a Stock Market Wizard, Minerviniunveils his trademarked stock market method SEPA, which provides outsized returns in virtually every market by combining careful risk management, self-analysis, and perseverance. He explains in detail how to select precise entry points and preserve capital—for consistent triple- digit returns.

Whether you're just getting started in the stockmarket or you're a seasoned pro, Minervini will show how you how to achieve SUPERPERFORMANCE! You'll gain valuable knowledge as he shares lessons, trading truths, and specific tactics--all derived from his 30-year career as one of America's most successful stock traders.

Trade Like a Stock Market Wizard teaches you:

With more than 160 chart examples and numerous case studies proving the remarkable effectiveness of Minervini's methodology, Trade Like a Stock Market Wizard puts in your hands one of the most effective and--until now--secretive stock investing systems in the world.

MARK MINERVINI has a trademarked stock market method that produces outsized returns in virtually every market. It's called Specific Entry Point Analysis--SEPA--and it has been proven effective for selecting precise entry points, preserving capital and profi ts with even more precise exit points--and consistently producing triple-digit returns.

Now, in Trade Like a Stock Market Wizard, Minervini shares--for the fi rst time ever--his coveted methodology with investors like you!

Personality makes us who we are and influences every aspect of our lives, from how we interact with others, to how we respond in stressful situations. Personality Psychology uses a unique organizational framework to explore the six key domains of knowledge about personality: Dispositional, Biological, Intrapsychic, Cognitive-Experiential, Social and Cultural, and Adjustment. This fourth edition expands its practice-based approach while retaining a focus on the scientific basis of current understanding and integrates contemporary research while also covering classic viewpoints.Key features:• NEW Learning Objectives have been added to the start of each chapter to support key learnings.

• Part Openers have been revised to strengthen the links between chapters and enhance practical application of theories by following a fictional student’s journey through life and discussing their personality traits through the lens of each of the six domains.

• Chapters have been updated to cover the latest developments in DSM-5 and ICD-11.

• A greater emphasis on critical approaches to evolutionary personality psychology & the work of Eysenck have been interwoven throughout the book.

• Application boxes examine how personality theories and research are used in real-world situations.

• A Closer Look boxes explore core topics and influential studies to enhance students’ understanding.

• New and updated Exercises encourage critical reflection and the application of theory to personal experience.

• Accessibility front and center - the eBook has been updated in line with WCAG 2.0 guidelines.

Available on McGraw Hill’s Connect®, the well-established online learning platform which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect where you can access key support materials for your teaching, including a testbank and lecture support.

The cornerstone text on visual science – now more clinically relevant than ever

SELF-ASSESSMENT QUIZ IN EACH CHAPTER

A Doody’s Core Title for 2024 & 2022! 

Through five acclaimed editions, this trusted text has bridged the gap between basic visual science and clinical application. The Fifth Edition continues this mission with a more streamlined presentation and an even greater focus on clinical relevancy. Wide in scope, the book covers every clinically important aspect of visual science, including color vision and its defects, spatial vision, temporal aspects of vision, psychophysics, physiology, and development and maturation of the visual system.

This edition has been dramatically enhanced, with all figures in beautiful full color and the addition of new clinical images (including color vision tests and fundus photographs).  All chapters have been thoroughly revised to reflect the latest advances in basic science, while increasing their clinical orientation.  You will also find self-assessment questions at the end of every chapter and current references from leaders in each subfield.

The information presented in Visual Perception, Fifth Edition cannot be found in any other single volume. The book’s unique linkage of basic science and clinical application makes it of value to optometric and ophthalmologic students, faculty, and researchers. If you require a comprehensive text on visual science that imparts fundamental concepts in an engaging and interesting style, your search ends here.