Al Ries – författare
Visar alla böcker från författaren Al Ries. Handla med fri frakt och snabb leverans.
25 produkter
Positioning: The Battle for Your Mind
Av Al Ries, Jack Trout
Häftad, 2001
241 kr
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. …
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Av Al Ries, Jack Trout
Inbunden, 2000
271 kr
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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and …
Fall of Advertising and the Rise of PR
Av Al Ries, Laura Ries
Häftad, 2004
147 kr
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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing …
22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Av Al Ries, Laura Ries
Häftad, 2011
3,0 utav 5 stjärnor. Totalt antal röster: (1)
195 kr
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the …
Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
Av Al Ries, Laura Ries
Häftad, 2005
183 kr
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In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing methods that …
11 Immutable Laws of Internet Branding
Av Laura Ries, Al Ries
Ljudbok, 2005
123 kr
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As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek …
Focus
Av Al Ries
Ljudbok, 2005
98 kr
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Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key …
22 Immutable Laws of Marketing
Av Jack Trout, Al Ries
Ljudbok, 2005
58 kr
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The authors have distilled their 40-plus years of marketing expertise to provide the key to today''s competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
22 Immutable Laws of Branding
Av Laura Ries, Al Ries
Ljudbok, 2005
62 kr
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Branding. Dubbed by many the “marketing buzzword†of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today''s insanely crowded marketplace. The only question is, how do you do it? Learn the laws of …
Fall of Advertising and the Rise of PR
Av Laura Ries, Al Ries
E-bok, 2009
91 kr
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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today''s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing …
Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
Av Laura Ries, Al Ries
E-bok, 2009
91 kr
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What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin''s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative …
22 Immutable Laws of Marketing
Exposed and Explained by the World''s Two
Av Jack Trout, Al Ries
E-bok, 2009
113 kr
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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
War in the Boardroom
Why Left-Brain Management and Right-Brain Marketing Don''t See Eye-to-Eye--and What to Do About It
Av Laura Ries, Al Ries
E-bok, 2009
159 kr
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Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There''s a reason why the marketing programs of the auto industry, the airline industry, and many other …
22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Av Laura Ries, Al Ries
E-bok, 2009
113 kr
Lägg i varukorg
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the …
22 Immutable Laws of Marketing
Av Jack Trout, Al Ries
Ljudbok, 2014
147 kr
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There are laws of nature, so why shouldnt there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, …
22 Immutable Laws of Branding
Av Laura Ries, Al Ries
Ljudbok, 2014
208 kr
Lägg i varukorg
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the …
Marketing Warfare
Av Al Ries, Jack Trout
Häftad, 1997
234 kr
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You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their …
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Av Jack Trout, Al Ries
E-bok, 2000
406 kr
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“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 …
Positioning: The Battle for Your Mind
Av Jack Trout, Al Ries
E-bok, 2001
255 kr
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer''s mind-one that reflects a company''s own strengths and weaknesses as well as those of its competitors. …
Research Funding Guidebook
Getting It, Managing It, and Renewing It
Av Joanne B. Ries, Al Ries m. fl.
Häftad, 1997
1077 kr
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Although the landscape of research funding is continually changing, over the past several years one feature has remained consistent: people who are young in their careers are expected to take on not only the responsibility of applying for external funding, but are also required to get it, manage …
22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Av Al Ries, Jack Trout
Häftad, 1994
284 kr
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22 Immutable Laws Of Branding
Av Al Ries, Laura Ries
Häftad, 2000
127 kr
Lägg i varukorg
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term …
22 Immutable Laws Of Marketing
Av Al Ries, Jack Trout
Häftad, 1994
127 kr
Lägg i varukorg
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to …
