Laura Ries – författare
Visar alla böcker från författaren Laura Ries. Handla med fri frakt och snabb leverans.
15 produkter
Fall of Advertising and the Rise of PR
Av Al Ries, Laura Ries
Häftad, 2004
147 kr
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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing …
22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Av Al Ries, Laura Ries
Häftad, 2011
3,0 utav 5 stjärnor. Totalt antal röster: (1)
195 kr
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the …
Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
Av Al Ries, Laura Ries
Häftad, 2005
183 kr
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In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing methods that …
11 Immutable Laws of Internet Branding
Av Laura Ries, Al Ries
Ljudbok, 2005
123 kr
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As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek …
22 Immutable Laws of Branding
Av Laura Ries, Al Ries
Ljudbok, 2005
62 kr
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Branding. Dubbed by many the “marketing buzzword†of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today''s insanely crowded marketplace. The only question is, how do you do it? Learn the laws of …
Fall of Advertising and the Rise of PR
Av Laura Ries, Al Ries
E-bok, 2009
91 kr
Lägg i varukorg
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today''s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing …
Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
Av Laura Ries, Al Ries
E-bok, 2009
91 kr
Lägg i varukorg
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin''s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative …
War in the Boardroom
Why Left-Brain Management and Right-Brain Marketing Don''t See Eye-to-Eye--and What to Do About It
Av Laura Ries, Al Ries
E-bok, 2009
159 kr
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Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There''s a reason why the marketing programs of the auto industry, the airline industry, and many other …
22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Av Laura Ries, Al Ries
E-bok, 2009
113 kr
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the …
22 Immutable Laws of Branding
Av Laura Ries, Al Ries
Ljudbok, 2014
208 kr
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the …
Battlecry: Winning the battle for the mind with a slogan that kills.
Av Laura Ries
Häftad, 2015
265 kr
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Strategic Enemy
How to Build and Position a Brand Worth Fighting For
Av Laura Ries
Inbunden, 2025
218 kr
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"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for."—Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are overwhelmed by choices and …
Strategic Enemy
How to Build and Position a Brand Worth Fighting For
Av Laura Ries
E-bok, 2025
370 kr
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"e;The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for."e; Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are overwhelmed by choices …
Strategic Enemy
How to Build and Position a Brand Worth Fighting For
Av Laura Ries
E-bok, 2025
370 kr
Lägg i varukorg
"e;The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for."e; Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are overwhelmed by choices …
22 Immutable Laws Of Branding
Av Al Ries, Laura Ries
Häftad, 2000
127 kr
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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term …
