Inbunden, Engelska, 2000
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Av Al Ries, Jack Trout
271 kr
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Beskrivning
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
Produktinformation
- Utgivningsdatum: 2000-12-16
- Mått: 195 x 210 x 25 mm
- Vikt: 526 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 272
- Upplaga: 3
- Förlag: McGraw-Hill Education
- ISBN: 9780071359160
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