Inbunden, Engelska, 2000
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Av Al Ries, Jack Trout
271 kr
Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt över 249 kr.
Beskrivning
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
Produktinformation
- Utgivningsdatum: 2000-12-16
- Mått: 195 x 210 x 25 mm
- Vikt: 526 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 272
- Upplaga: 3
- Förlag: McGraw-Hill Education
- ISBN: 9780071359160
Utforska kategorier
Mer om författaren
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
Recensioner i media
Select Guide Rating
Betyg & recensioner
0 recensioner
Inga recensioner tillgängliga.