Fred Selnes – författare
Visar alla böcker från författaren Fred Selnes. Handla med fri frakt och snabb leverans.
5 produkter
Marketing Management
A Customer-Centric Approach
Av Fred Selnes, Even Johan Lanseng
Häftad, 2024
771 kr
Lägg i varukorg
This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for …
Customer Portfolio Management
Creating Value with a Large Leaky Bucket of Customers
Av Fred Selnes, Michael D. Johnson
Inbunden, 2025
308 kr
Lägg i varukorg
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and …
Marketing Management
A Customer-Centric Approach
Av Fred Selnes, Even Johan Lanseng
Inbunden, 2024
3193 kr
Lägg i varukorg
This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for …
Marketing Management
A Customer-Centric Approach
Av Even J. Lanseng, Fred Selnes
E-bok, 2024
739 kr
Lägg i varukorg
This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for …
