Even J. Lanseng – författare

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1 produkter

1. 

   Marketing Management

   A Customer-Centric Approach

   Av Even J. Lanseng, Fred Selnes

   E-bok, 2024

   739 kr

   Lägg i varukorg

   This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for …