Giep Franzen – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2008
3 583 kr
Skickas inom 3-6 vardagar
Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions.
Häftad, Engelska, 2008
1 110 kr
Skickas inom 3-6 vardagar
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.