Graham Cooper – författare

The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans.This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of-*How the key areas of marketing knowledge can be made operationally effective*How to make marketing practical and measurable*A huge range of examples and vignettes illustrating best practice*A truly international perspectiveThe book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory

The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans.This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of-*How the key areas of marketing knowledge can be made operationally effective*How to make marketing practical and measurable*A huge range of examples and vignettes illustrating best practice*A truly international perspectiveThe book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory

Anns an Ògmhios 1745, tha muinntir gleann sìtheil Thulach Neasail, Siorrachd Obar Dheathain, a’ cluinntinn na naidheachd gu bheil am Prionnsa Teàrlach Eideard Stiùbhart air tighinn gu tìr an Èirisgeigh. Feumaidh an t-uachdaran Teàrlach Gòrdanach agus am ministear Ualtar Syme, banntrach le triùir nighean, roghainn a dhèanamh. An toir iad an taic do na Seumasaich ann a bhith a’ glacadh Crùn Bhreatainn? Aig an aon àm air tìr-mòr na Roinn Eòrpa, tha Uilleam Augustus, Diùc Chumberland, a’ cumail sùil gheur air an ar-a-mach Sheumasach, mì-fhoighidneach gus am faigh e an sàs anns a’ chòmhraig. Chan fhada gus am bi saoghal nan Gòrdanach agus nan Symes air a thilgeadh bun os cionn.In June 1745, the people of peaceful Tullynessle Glen, Aberdeenshire, hear the news that Prince Charles Edward Stuart has landed on Eriskay. The laird Charles Gordon and the minister Walter Syme, a widower with three daughters, must make a decision. Will they give their support to the Jacobites in seizing the British Crown?At the same time on the European mainland, William Augustus, the Duke of Cumberland, is keeping a close eye on the Jacobite rising, impatient until he can be involved in the conflict.It won’t be long until the world of the Gordons and the Symes is thrown upside down.

Alba, am Foghar 1513. An dèidh dha taibhse fhaicinn ann an Glinn Iucha, tha Rìgh Seumas a Ceithir dealasach gu falbh air taistealachd a Bhaile Dhubhthaich mus dèan e ionnsaigh air Sasainn. Na chuideachd, bidh Mgr Eanraig Leich, an lannsair pearsanta aige, agus an t-amadan as fheàrr leis, Tòmas.Bidh càirdeas a’ sìor fhàs eadar an triùir fhear fhad ’s a tha iad air chuairt a Bhaile Dhubhthaich agus, an uair sin, a’ marcachd a Northumberland fada gu deas. Ach bidh teagamhan agus droch mhanaidhean gam buaireadh mus tig latha mòr a’ chatha air Blàr Flodden.Scotland, Autumn 1513. After seeing an apparition in Linlithgow, King James the Fourth is determined to go on pilgrimage to St Duthac’s Church in Tain before he makes an attack on England. In his company are Master Henry Leich, his personal surgeon, and his favourite jester, Thomas.Friendship deepens between the three men as they travel north to Tain and then ride to Northumberland, far to the south. But doubts and ill omens will test their resolve before the great day of battle comes on Flodden field.