Helen Damon-Moore – författare
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2 produkter
2 produkter
Häftad, Engelska, 1993
584 kr
Skickas inom 5-8 vardagar
The United States is at a crucial moment in the history of literacy, a time when how well Americans read is the subject of newspaper headlines. In this insightful book, Carl F. Kaestle and his colleagues shed new light on this issue, providing a social history of literacy in America that broadens the definition of literacy and considers who was reading what, under what circumstances, and for what purposes. The book explores diverse sources—from tests of reading ability, government surveys, and polls to nineteenth-century autobiographies and family budget studies—in order to assess trends in Americans’ reading abilities and reading habits. It investigates such topics as the relation of literacy to gender, race, ethnicity, and income; the magnitude, causes, and policy implications of the decline in test scores in the early 1970s; the reasons women’s magazines have been more successful than magazines for men; and whether print technology has fostered cultural diversity or consolidation. It concludes that there has been an immense expansion of literacy in America over the past century, against which the modest skill declines of the 1970s pale by comparison. There has also been tremendous growth in the availability, purchase, and use of printed materials. In recent decades, however, literacy has leveled and even declined in some areas of reading, as shown in the downward trends in purchases of newspapers and magazines. Since Americans are now being lured away from the print media by electronic media, say the authors, current worries about Americans’ literacy levels may well be justified.
Häftad, Engelska, 1994
390 kr
Tillfälligt slut
A cultural history revealing how Ladies' Home Journal and the Saturday Evening Post shaped modern American gender roles by turning magazines into powerful engines of commerce and identity.Before mass media influencers and modern lifestyle brands, there were magazines that helped define what it meant to be American—and what it meant to be a man or a woman.In Magazines for the Millions, Helen Damon-Moore offers a compelling cultural history of two of the most influential mass-circulation magazines in U.S. history. Through rich archival research and incisive analysis, she reveals how these publications did more than entertain: they actively shaped gender identities while pioneering new forms of commercial culture.Tracing the evolution of the Ladies' Home Journal and the Saturday Evening Post from their origins through their transformation into national institutions, Damon-Moore shows how editors, publishers, and readers together constructed powerful—and often competing—visions of femininity and masculinity. From Cyrus and Louisa Curtis's early editorial partnership to Edward Bok's reinvention of the Journal and George Horace Lorimer's shaping of the Post, the book uncovers how gender and commerce became deeply intertwined in the making of modern media.Engaging and deeply informed, this study illuminates how "women's" and "men's" magazines both reinforced and complicated cultural expectations, ultimately revealing the blurred boundaries between domesticity, consumer culture, and public life in turn-of-the-century America.