Hugh Wilson – författare
Visar alla böcker från författaren Hugh Wilson. Handla med fri frakt och snabb leverans.
15 produkter
New Marketing
Av Malcolm McDonald, Hugh Wilson
Häftad, 2002
470 kr
Lägg i varukorg
The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a …
Multichannel Challenge
Av Hugh Wilson
Häftad, 2008
844 kr
Lägg i varukorg
While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We …
Marketing Plans
How to prepare them, how to profit from them
Av Hugh Wilson, Malcolm McDonald
E-bok, 2016
668 kr
Lägg i varukorg
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a …
Marketing Plans
How to prepare them, how to profit from them
Av Hugh Wilson, Malcolm McDonald
E-bok, 2016
688 kr
Lägg i varukorg
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a …
Multichannel Challenge
Av Hugh Wilson
E-bok, 2008
999 kr
Lägg i varukorg
While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We …
Multichannel Challenge
Av Hugh Wilson
E-bok, 2008
999 kr
Lägg i varukorg
While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We …
Multichannel Challenge
Av Hugh Wilson
Inbunden, 2017
3147 kr
Lägg i varukorg
While innovation in products and services continues apace, today‘s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We …
Marketing Plans
Profitable Strategies in the Digital Age
Av Malcolm McDonald, Hugh Wilson m. fl.
Häftad, 2024
385 kr
Lägg i varukorg
The latest edition of the leading and internationally bestselling text on marketing planningIn the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book …
Marketing Plans
Profitable Strategies in the Digital Age
Av Dave Chaffey, Hugh Wilson m. fl.
E-bok, 2024
657 kr
Lägg i varukorg
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans , a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The …
Marketing Plans
Profitable Strategies in the Digital Age
Av Dave Chaffey, Hugh Wilson m. fl.
E-bok, 2024
672 kr
Lägg i varukorg
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans , a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The …
Caledonian Skies
Av Hugh Wilson
E-bok, 2014
31 kr
Lägg i varukorg
It is February of 1939. International tensions are at an all-time high, and there is little trust in Germanys new leader as Ian Mackay, a decorated Royal Flying Corps ace of the Great War, settles atop the mountain of Ben Lomond to watch the sunrise. A short time later, Ian observes what he …
Gaslights to Gigawatts
A Human History of BC Hydro and Its Predecessors, Updated
Av Hugh Wilson, BC Hydro Power Pioneers
Inbunden, 2026
541 kr
Lägg i varukorg
Newly revised and redesigned, this is the human history of the company that powered the development of the electric system in British Columbia—and in turn played an integral role in shaping the province.“A utility is a thing with a heartbeat—a steady beat of progress brought about not by water and …
