Dave Chaffey – författare
Visar alla böcker från författaren Dave Chaffey. Handla med fri frakt och snabb leverans.
19 produkter
Digital Business and E-commerce
Av Dave Chaffey, Tanya Hemphill m. fl.
Häftad, 2024
1067 kr
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Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition , develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. …
Digital Marketing
Av Dave Chaffey, Fiona Ellis-Chadwick m. fl.
Häftad, 2025
961 kr
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Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students. Digital Marketing 9 th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, …
Pearson eText for Marketing digital
estrategia, implementación y práctica
Av Dave Chaffey, Fiona Ellis-Chadwick
2025
400 kr
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El marketing digital se ha convertido en una parte esencial de la estrategia empresarial moderna. Marketing Digital: Estrategia, Implementación y Práctica proporciona una guía completa para comprender cómo las organizaciones utilizan los canales digitales, los datos y la tecnología para conectar …
Pearson eText for Marketing digital
estrategia, implementación y práctica
Av Dave Chaffey, Fiona Ellis-Chadwick
2025
222 kr
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El marketing digital se ha convertido en una parte esencial de la estrategia empresarial moderna. Marketing Digital: Estrategia, Implementación y Práctica proporciona una guía completa para comprender cómo las organizaciones utilizan los canales digitales, los datos y la tecnología para conectar …
Digital Marketing
Av Fiona Ellis-Chadwick, Dave Chaffey
E-bok, 2025
847 kr
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Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students. Digital Marketing 9 th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, …
Total E-mail Marketing
Av Dave Chaffey
Häftad, 2006
844 kr
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E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit …
Digital Marketing Excellence
Planning, Optimizing and Integrating Online Marketing
Av PR Smith, Dave Chaffey
E-bok, 2022
945 kr
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Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly …
Digital Marketing Excellence
Planning, Optimizing and Integrating Online Marketing
Av PR Smith, Dave Chaffey
E-bok, 2022
945 kr
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Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly …
Total E-mail Marketing
Av Dave Chaffey
E-bok, 2006
999 kr
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E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit …
Total E-mail Marketing
Av Dave Chaffey
E-bok, 2006
999 kr
Lägg i varukorg
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit …
Total E-mail Marketing
Av Dave Chaffey
Inbunden, 2016
2578 kr
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E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit …
Marketing Plans
Profitable Strategies in the Digital Age
Av Malcolm McDonald, Hugh Wilson m. fl.
Häftad, 2024
385 kr
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The latest edition of the leading and internationally bestselling text on marketing planningIn the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book …
Marketing Plans
Profitable Strategies in the Digital Age
Av Dave Chaffey, Hugh Wilson m. fl.
E-bok, 2024
657 kr
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The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans , a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The …
Marketing Plans
Profitable Strategies in the Digital Age
Av Dave Chaffey, Hugh Wilson m. fl.
E-bok, 2024
672 kr
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The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans , a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The …
Pay Per Click Marketing
Best Practice Strategies to Win New Customers Using Google AdWords and PPC
Av Phil Robinson, Lindsey Annison m. fl.
Häftad, 2010
221 kr
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Marketing digitale - Strategie, applicazioni e casi di studio
Av Dave Chaffey, Fiona Ellis-Chadwick m. fl.
2026
470 kr
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Accesso per 12 mesi a Pearson eTextbook , la versione digitale del testo, arricchita da funzionalità che ne favoriscono l’accessibilità e consentono di: effettuare lettura audio digitalizzata inserire note e segnalibri , anche su smartphone e tablet generare flashcard cercare parole o concetti nel …
Pearson eText for Marketing digital
estrategia, implementación y práctica
Av Dave Chaffey, Fiona Ellis-Chadwick
2025
664 kr
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El marketing digital se ha convertido en una parte esencial de la estrategia empresarial moderna. Marketing Digital: Estrategia, Implementación y Práctica proporciona una guía completa para comprender cómo las organizaciones utilizan los canales digitales, los datos y la tecnología para conectar …
Digital Business and E-commerce
Av Dave Chaffey, Tanya Hemphill m. fl.
2025
297 kr
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디지털 비즈니스와 전자상거래 8판 은 빠르게 변화하는 디지털 환경 속에서 조직을 성공적으로 운영하고 전환하는 데 필요한 핵심 지식과 실무 역량을 제공하는 eText입니다. 이 eText는 전자상거래를 출발점으로 디지털 비즈니스와 디지털 전환까지의 개념을 체계적으로 다루며, 기술, 마케팅, 전략, 공급망 등 다양한 영역을 균형 있게 통합해 학습할 수 있도록 설계되었습니다. 또한 이 eText는 실제 사례와 학습 활동, 토론 문제 등을 통해 학생 중심 학습을 지원하며, 디지털 비즈니스의 전략과 전술을 효과적으로 이해하고 적용할 수 …
Digital Business and E-commerce
Av Dave Chaffey, Tanya Hemphill m. fl.
2025
384 kr
Lägg i varukorg
디지털 비즈니스와 전자상거래 8판 은 빠르게 변화하는 디지털 환경 속에서 조직을 성공적으로 운영하고 전환하는 데 필요한 핵심 지식과 실무 역량을 제공하는 eText입니다. 이 eText는 전자상거래를 출발점으로 디지털 비즈니스와 디지털 전환까지의 개념을 체계적으로 다루며, 기술, 마케팅, 전략, 공급망 등 다양한 영역을 균형 있게 통합해 학습할 수 있도록 설계되었습니다. 또한 이 eText는 실제 사례와 학습 활동, 토론 문제 등을 통해 학생 중심 학습을 지원하며, 디지털 비즈니스의 전략과 전술을 효과적으로 이해하고 적용할 수 …
