Malcolm McDonald – författare
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69 produkter
Marketing Strategies
New Approaches, New Techniques
Inbunden, 1995
1355 kr
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Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in …
Marketing Due Diligence
Reconnecting Strategy to Share Price
Av Brian Smith, Keith Ward m. fl.
E-bok, 2005
542 kr
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At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss …
Marketing in a Nutshell
Key Concepts for Non-specialists
Av Malcolm McDonald, Mike Meldrum
E-bok, 2007
453 kr
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Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a …
Marketing Due Diligence
Reconnecting Strategy to Share Price
Av Brian Smith, Keith Ward m. fl.
E-bok, 2007
567 kr
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The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of …
Market Segmentation
How to do it, how to profit from it
Av Ian Dunbar, Malcolm McDonald
E-bok, 2004
610 kr
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* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which …
Marketing Plans
How to prepare them, how to use them
E-bok, 2007
567 kr
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Now in its 6th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. Marketing Plans …
Marketing Plans for Service Businesses
A Complete Guide
Av Adrian Payne, Malcolm McDonald
E-bok, 2005
737 kr
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Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It …
Key Customers
How to Manage Them Profitably
Av Diana Woodburn, Beth Rogers m. fl.
E-bok, 2000
470 kr
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Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be …
Marketing Plans
How to prepare them, how to use them
E-bok, 1999
470 kr
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At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.In this new edition of Marketing Plans, one of the world''s leading …
Competitive Marketing Strategy for Europe
Developing, Maintaining and Defending Competitive Advantage
Av Linden Brown, Malcolm McDonald
Häftad, 1994
342 kr
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Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the …
Market Segmentation
How to Do it How to Profit from it
Häftad, 1998
1027 kr
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This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth. First published in 1995, this book was the first of its …
Key Account Management
The Definitive Guide
Av Diana Woodburn, Malcolm McDonald
Häftad, 2011
5,0 utav 5 stjärnor. Totalt antal röster: (1)
598 kr
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"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just …
Key Account Management
The Definitive Guide
Av Malcolm McDonald, Diana Woodburn
E-bok, 2012
688 kr
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"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just …
Key Account Management
The Definitive Guide
Av Malcolm McDonald, Diana Woodburn
E-bok, 2012
688 kr
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"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just …
Marketing Plans for Services
A Complete Guide
Av Adrian Payne, Pennie Frow m. fl.
E-bok, 2011
638 kr
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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken …
Complete Marketer
60 Essential Concepts for Marketing Excellence
Av Malcolm McDonald, Mike Meldrum
Häftad, 2013
347 kr
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What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily …
Complete Marketer
60 Essential Concepts for Marketing Excellence
Av Malcolm McDonald, Mike Meldrum
E-bok, 2013
444 kr
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What is ''the marketing mix''? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily …
Malcolm McDonald on Marketing Planning
Understanding Marketing Plans and Strategy
Häftad, 2016
429 kr
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A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has …
Malcolm McDonald on Marketing Planning
Understanding Marketing Plans and Strategy
E-bok, 2016
504 kr
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A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has …
Malcolm McDonald on Key Account Management
Av Malcolm McDonald, Beth Rogers
Häftad, 2017
429 kr
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Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of …
Malcolm McDonald on Key Account Management
Av Malcolm McDonald, Beth Rogers
E-bok, 2017
493 kr
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Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of …
Malcolm McDonald on Value Propositions
How to Develop Them, How to Quantify Them
Av Malcolm McDonald, Grant Oliver
E-bok, 2018
504 kr
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While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth. A value …
Malcolm McDonald on Value Propositions
How to Develop Them, How to Quantify Them
Av Malcolm McDonald, Grant Oliver
Häftad, 2018
429 kr
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While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth. A value …
100 Practical Ways to Improve Customer Experience
Achieve End-to-End Customer Engagement in a Multichannel World
Av Martin Newman, Malcolm McDonald
Häftad, 2018
429 kr
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FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of …
100 Practical Ways to Improve Customer Experience
Achieve End-to-End Customer Engagement in a Multichannel World
Av Martin Newman, Malcolm McDonald
E-bok, 2018
504 kr
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FINALIST : Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of …
Pocket Guide to Selling Services and Products
Av Peter Morris, Malcolm McDonald
Häftad, 1995
578 kr
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First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. Selling Services and …
Marketing Planning for Services
Av Adrian Payne, Malcolm McDonald
Häftad, 1996
1074 kr
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Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key …
New Marketing
Av Malcolm McDonald, Hugh Wilson
Häftad, 2002
470 kr
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The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a …
Market Segmentation
How to do it, how to profit from it
Av Malcolm McDonald, Ian Dunbar
Häftad, 2004
529 kr
Lägg i varukorg
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which …
Marketing Plans for Service Businesses
A Complete Guide
Av Malcolm McDonald, Adrian Payne
Häftad, 2005
675 kr
Lägg i varukorg
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. …
