Mike Meldrum – författare
Visar alla böcker från författaren Mike Meldrum. Handla med fri frakt och snabb leverans.
4 produkter
Marketing in a Nutshell
Key Concepts for Non-specialists
Av Malcolm McDonald, Mike Meldrum
E-bok, 2007
453 kr
Lägg i varukorg
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a …
Complete Marketer
60 Essential Concepts for Marketing Excellence
Av Malcolm McDonald, Mike Meldrum
Häftad, 2013
347 kr
Lägg i varukorg
What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily …
Complete Marketer
60 Essential Concepts for Marketing Excellence
Av Malcolm McDonald, Mike Meldrum
E-bok, 2013
444 kr
Lägg i varukorg
What is ''the marketing mix''? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily …
Marketing in a Nutshell
Key Concepts for Non-specialists
Av Mike Meldrum, Malcolm McDonald
Häftad, 2007
338 kr
Lägg i varukorg
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a …
