Diana Woodburn – författare
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8 produkter
Key Customers
How to Manage Them Profitably
Av Diana Woodburn, Beth Rogers m. fl.
E-bok, 2000
470 kr
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Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be …
Key Account Management
The Definitive Guide
Av Diana Woodburn, Malcolm McDonald
Häftad, 2011
5,0 utav 5 stjärnor. Totalt antal röster: (1)
598 kr
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"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just …
Key Account Management
The Definitive Guide
Av Malcolm McDonald, Diana Woodburn
E-bok, 2012
688 kr
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"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just …
Key Account Management
The Definitive Guide
Av Malcolm McDonald, Diana Woodburn
E-bok, 2012
688 kr
Lägg i varukorg
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just …
Handbook of Strategic Account Management
A Comprehensive Resource
Av Kevin Wilson, Diana Woodburn
E-bok, 2014
518 kr
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A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This …
Handbook of Strategic Account Management
A Comprehensive Resource
Av Kevin Wilson, Diana Woodburn
E-bok, 2014
518 kr
Lägg i varukorg
A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This …
Handbook of Strategic Account Management – A Comprehensive Resource
Av Diana Woodburn, Kevin Wilson
2015
723 kr
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Management de las cuentas clave
Cómo seleccionar, tratar y retener a los clientes mas rentables
Av Malcom MacDonald, Diana Woodburn
Häftad, 2013
384 kr
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