Competitive Marketing Strategy for Europe

Developing, Maintaining and Defending Competitive Advantage

Häftad, Engelska, 1994

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Beskrivning

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Produktinformation

Utgivningsdatum:1994-05-06
Mått:155 x 235 x 21 mm
Vikt:582 g
Format:Häftad
Språk:Engelska
Antal sidor:384
Förlag:Bloomsbury Publishing PLC
ISBN:9780333613511

Utforska kategorier

Affärsstrategi inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap

Mer om författaren

Author Malcolm McDonald: Until 2003, Malcolm was Professor of Marketing and Deputy Director with special responsibility for E-Business. He has extensive industrial experience, including a number of years as Marketing and Sales Director of Canada Dry where, inter alia, he controlled a sales force of 250 people. He also spent some time training sales people and sales managers for multinational companies such as SKF and Alfa Laval.

Innehållsförteckning

Competitive Marketing Strategy: Concepts and ApplicationsLow Cost, High Differentiation StrategiesLow Cost, Low Differentiation StrategiesStrategies for Positioning as a Major Force in the Market GrowthStrategies for the Niche CompetitorCompetitive Marketing StrategyExperience Use of Case Studies to Enhance LearningBibliography.