Pennie Frow – författare
Visar alla böcker från författaren Pennie Frow. Handla med fri frakt och snabb leverans.
4 produkter
Marketing Plans for Services
A Complete Guide
Av Adrian Payne, Pennie Frow m. fl.
E-bok, 2011
638 kr
Lägg i varukorg
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken …
Strategic Customer Management
Integrating Relationship Marketing and CRM
Inbunden, 2013
1677 kr
Lägg i varukorg
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach …
Strategic Customer Management
Integrating Relationship Marketing and CRM
Häftad, 2013
836 kr
Lägg i varukorg
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach …
Marketing Plans for Services
A Complete Guide
Av Adrian Payne, Pennie Frow m. fl.
E-bok, 2011
638 kr
Lägg i varukorg
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken …
